John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why.

Following are some of the topics we discussed:

• The advantage of non-profits: Giving people meaning
• Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits
• Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency)
• Promoted Posts

Here are links to a few of the things mentioned on this show:

• Alex's Lemonade Stand Foundation
• Facebook Insights Helper
• A video on overcoming adversity
• Social Media Fundraising Club
• Facebook Marketing for Dummies

You can find John in the following places:

• JohnHaydon.com
• @JohnHaydon on Twitter
• Facebook.com/inboundzombie

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