The Pubcast with Jon Loomer

PUBCAST: Return of the Mack: Review, Resolutions and Tools

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Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not??

Here's what was covered...

Review of 2014:
  • AMAZING!
  • Insane growth.
  • Email list from 10k to 50k.
  • Consistent revenue growth.
  • Building a team — now have “backup CEO” John Robinson
  • Wrote less — averaged once per week vs. 3-5/week
  • Still set traffic records
  • Personally — Baseball was awesome!
  • Just really fun building this thing. No experience doing it.
    •  
    Resolutions:
    • No more winging it!
    • Refine a daily and weekly routine for work, health and play.
    • Better structure and processes for campaigns and customer service.
    • Get back to consistent blogging — thinking about 1-3 posts per week.
    • New branding and website design.
    • LOTS OF FACEBOOK VIDEO!
    • Get the Pubcast going again, but more structure. SCHEDULE GUESTS.
    • Develop an application or other software product.
    • Develop a new community product for companies looking for advertising consultants.
    • Experiment with things I haven’t done before and that make me feel uncomfortable (more public speaking, masterminds)
      •  
      Resolutions (Personal):
      • Keep a clean desk.
      • Don’t overwork.
      • Read one book per month.
      • Run a half marathon.
      • Win another state championship!
      • Better organize time with my wife and kids.
      • Put away the device!
        •  
        Important Tools I Use:

         

        • Infusionsoft
        • ZenDesk
        • DriftRock Flow
        • Power Editor
        • AdEspresso
        • Evernote
        • Photoshop
        • GoToWebinar
        • Basecamp
        • Screenflow
        • Google Analytics

          •  

          ...more
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          The Pubcast with Jon LoomerBy Jon Loomer
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