<p>If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Facebook's built-in A/B Test feature. Here's how it works...</p>

If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Facebook's built-in A/B Test feature. Here's how it works...

PUBCAST SHOT: How Facebook's A/B Test Feature Works

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

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PUBCAST SHOT: How Facebook's A/B Test Feature Works

PUBCAST SHOT: How Facebook's A/B Test Feature Works

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