<p>Custom Conversions have a very specific purpose for Facebook ads reporting and optimization. Here, I provide an explanation of the three primary ways that I use them.</p>

Custom Conversions have a very specific purpose for Facebook ads reporting and optimization. Here, I provide an explanation of the three primary ways that I use them.

PUBCAST SHOT: How I Use Custom Conversions

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

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PUBCAST SHOT: How I Use Custom Conversions

PUBCAST SHOT: How I Use Custom Conversions

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