<p>The Conversions API, used with the Facebook pixel, can provide a fuller picture of conversions. Here's my quick explanation of what the Conversions API is, how it helps, and why you need it.</p>

The Conversions API, used with the Facebook pixel, can provide a fuller picture of conversions. Here's my quick explanation of what the Conversions API is, how it helps, and why you need it.

PUBCAST SHOT: Importance of the Conversions API

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

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PUBCAST SHOT: Importance of the Conversions API

PUBCAST SHOT: Importance of the Conversions API

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