Josh Parkinson of PostPlanner stopped by the Pubcast with an espresso and Bailey's in hand, and he and Jon got drunk on Facebook content strategies. Jon, sipping a Longboard Lager, peppered Josh with questions on how he could make his own Facebook publishing more efficient.

Topics in this episode include:

• Is it smart to repost old content?
• The most underrated component of EdgeRank
• Frequency vs. Distribution
• Using PostPlanner to bulk upload evergreen content
• Content Engine vs. Google Reader
• Post Gating vs. News Feed Targeting

Here are some links that were mentioned:

• Trending Content
• Should you repost old content?
• 7 Ways to Promote Your Facebook Apps Without Spending a Dime
• Schedule Facebook posts with PostPlanner for FREE!

Make sure you check out PostPlanner's awesome Facebook content posting tool. Jon uses it for bulk scheduling, but will also be testing it out for content discovery. Cheers!