Just days before pubs were set to reopen in the UK, we caught up with Steve Alton from the British Institute of Innkeeping. As CEO of the leading membership organization supporting on-trade establishments in the UK, Steve has a unique perspective on the well-being of the UK pub scene and how it is changing as a consequence of Covid-19. We talk about the role of the pub, digital transformations in hospitality, the impact on big beer vs. craft, and more. It’s bigger than just a UK story and will no doubt resonate with operators in the US, Europe, and the rest of the world.