The Startup CPG Podcast

Pure Gold Series: How to Approach Innovation and Research & Development with Seth Goldman

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Today we continue our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who is joining us once a month to talk hot topics in CPG. This episode is all about innovation. You may know Seth as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat. Listen in as Seth covers two approaches to innovation in food, how to balance taste & consumer feedback when innovating, tips for research and development on a small budget, and more.


Episode Links:

  • Link to Seth's blog posts: Innovator's Agenda & Taste Comes First
  • Eat the Change's Cosmic Carrot Chews' launch at Expo West recap
  • Eat the Change’s website
  • Seth’s book - Mission in a Bottle
  • How I Built This episode with Seth about Honest Tea
  • Seth’s TEDx talk: How Entrepreneurs Can Change Society


    • Show Links:

    • Join the Startup CPG Slack community (6K+ members and growing!)
    • Follow @startupcpg
    • Visit host Jessi's Linkedin or website
    • Questions or comments about the episode? Email Jessi at [email protected]
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