Purpose + Profit Podcast

Decoding Business Friction: Aligning Growth with Evolving Vision

In this episode of the Purpose and Profit Podcast, Jess Sato delves deeper into the concept of the friction of success in business. Drawing from personal anecdotes and professional observations, Jess explores how misalignment in conviction, clarity, demand, and impact can signal the need for strategic evolution. 

She emphasizes viewing friction as feedback rather than failure and offers practical questions and tools, such as the Conviction-Driven Growth Scorecard™, to help business leaders diagnose and address these areas. This episode encourages listeners to thoughtfully recalibrate their businesses to align with their evolved visions and missions, ensuring continued growth and fulfillment without unnecessary overhaul.

00:00 Welcome Back to the Purpose and Profit Podcast
00:42 The Friction of Success: A Personal Story
03:00 Understanding Business Friction as Feedback
05:28 Four Key Areas of Business Friction
06:34 Conviction: The Foundation of Your Business
10:22 Clarity: Turning Conviction into Strategic Direction
13:33 Demand: Resonating with Your Ideal Audience
17:56 Impact: The Ripple Effect of Your Work
21:19 Strategic Rebuilding and Final Thoughts

Resources Mentioned

Grab the Conviction-Driven Growth Scorecard™

Episode 76 - How the Friction of Success Creeps In

Episode 75 - How to Sell in a Slower Market

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

Navigating the "Friction of Success" in Your Business

In this episode of the Purpose and Profit Podcast, Jess Sato recounts the lessons learned from her childhood experiences in her grandfather's autobody shop and her mother's transmission rebuild, drawing parallels between these stories and the need for business owners to recalibrate successful businesses when they start feeling heavy. 

She introduces a new four-part series on addressing the "Friction of Success" and emphasizes the importance of reconnecting with core values, rebuilding strategies with clarity, and integrating impact into business operations. 

Jess shares real-world examples and introduces the Conviction Driven Growth Scorecard™ as a diagnostic tool for identifying and addressing business friction.

00:00 Welcome to the Purpose and Profit Podcast
01:11 Introducing the Friction of Success
01:28 Personal Stories of Resilience
03:16 Recognizing the Signs of Business Friction
06:59 Real-World Examples of Business Friction
09:09 Strategies to Overcome Business Friction
11:05 Reconnecting with Your Core Conviction
13:53 From Friction to Flow
15:40 Introducing the Conviction Driven Growth Scorecard™
16:35 Join the Conversation and Next Steps

Download your copy of the Conviction Driven Growth Scorecard™

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy

In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to each group. She emphasizes the importance of clarity, specificity, and ROI in your messaging, and provides practical tips for staying strong in a tough market without resorting to price cuts.

00:00 Welcome Back to the Purpose and Profit Podcast
00:29 Navigating Business Slowdowns
03:43 Understanding Buyer Psychology
05:44 Slam on the Brakes Buyers
10:25 Pained but Patient Buyers
14:34 Comfortably Well-Off Buyers
16:26 Live for Today Buyers
23:20 Practical Strategies for Tough Times
26:23 Final Thoughts and Encouragement

Resources Mentioned

Built to Last Egypt Retreat

Harvard Business Review article

What To Do When Business Growth Just Stops

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

Navigating Business Stagnation: Strategies for Renewed Growth

In this episode of the Purpose and Profit Podcast, Jess Sato addresses a common issue faced by business owners: stagnation and slowed growth. 

Offering personal insights and referencing industry data, she explores why businesses experience cycles of rapid growth and slowdowns. Jess highlights the importance of clarity in messaging, the evolution of consumer behavior, and the need to adjust marketing strategies to remain relevant. 

She details the importance of focusing on tangible results, simplifying offers, and rebuilding trust through consistency. 

Jess concludes by emphasizing the significance of practical strategies to rejuvenate business growth, encouraging listeners to refine their marketing approach to align with current market demands.

00:00 Welcome Back to the Purpose and Profit Podcast
00:58 When Business Growth Stagnates
05:34 Navigating Market Shifts
10:50 Relevance, Resonance, and Results
23:48 Building Traction Without the Grind
24:54 The Bold Rebuild™
31:54 Final Thoughts and Invitation

If your business feels like it’s hit a wall, this is the work we do inside The Bold Rebuild™. We’ll refine your message, align your offers, and rebuild your visibility strategy so you can get real traction again. All you have to do is grab a spot on my calendar. We’ll talk through your unique situation and build a plan to jump start your business. 

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

In this unique host takeover episode of the Purpose and Profit Podcast, Jess Sato hands over the mic to Shaw Teasley. 

Jess shares insights from her recent trip to Egypt, exploring the powerful connections she felt and the enriching interactions with female entrepreneurs across various sectors. 

The conversation delves into themes of legacy, alignment, and the global sisterhood, shedding light on the transformative impact of travel and deep cultural exchange. 

Jess discusses her plans for a curated retreat in Egypt, aimed at fostering meaningful connections and personal growth for women entrepreneurs.

00:00 Introduction and Host Takeover
01:04 Meet Shawn Teasley: Social Media Expert
03:22 Exploring Egypt: A Personal Journey
06:49 Women Entrepreneurs in Egypt
15:03 The Power of Social Media and Digital Detox
27:03 The Missing Piece
27:22 The Egyptian Women Entrepreneur Initiative
28:16 Planning the Trip to Egypt
28:50 Workshops and Round Tables
29:06 Meeting Diverse Groups of Women Entrepreneurs
30:07 Experiencing Local Culture and Craftsmanship
31:49 Reflections on Global Sisterhood
33:35 The Power of Intentional Travel
35:21 Curating Transformative Experiences
45:20 Safety and Security in Egypt
49:33 Final Thoughts and Future Plans

Join us on the Retreat!

About Shawn

Shawn Teasley is a marketing and social media strategist passionate about digital marketing, storytelling, and social media. As the owner of Social Tonic, she consults, trains, and mentors teams, helping businesses streamline marketing through done-for-you services or in-house training.

Dedicated to supporting startups and entrepreneurs, Shawn offers strategic guidance and creative solutions. Inspired by her father’s entrepreneurial spirit, she loves helping brands establish their presence and grow with confidence. Her approach makes marketing strategic, sustainable, and low-stress, allowing business owners to focus on what they do best.

Connect with Shawn on LinkedIn

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

Empowering Women Entrepreneurs in Egypt: Stories of Impact and Legacy

Jess Sato continues her journey from Egypt, shifting her focus from the ancient legacies of women leaders to the modern women building Egypt's future.

Highlighting inspiring stories of women like Asmaa, Laila, Iman, Soha, and Nirvana, Jess underscores how these women are transforming their communities through bold ideas and impactful actions. 

Jess emphasizes the importance of voicing and acting on imperfect ideas to create lasting impact. She invites listeners to join her on an upcoming retreat to connect with these women and explore what it means to build something meaningful and enduring.

00:00 Welcome Back to the Purpose and Profit Podcast
00:42 Exploring Egypt's Future Through Its Women
02:59 Asma's Sewing Workshop: A Dream Realized
06:01 Bellies En Route: Food as a Cultural Gateway
07:24 Al Mudra Hotel: An Oasis of Tranquility
08:47 Weaving Identity and Opportunity in Aswan
11:12 Empowering Women Entrepreneurs in Cairo
12:57 The Global Sisterhood: Building Sustainable Success
16:13 Final Thoughts: Bringing Ideas to Life

The Egypt Retreat -- Join the waitlist!

Need support bringing your big idea to life in your business?

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

The Power of Big Ideas and Ancient Legacy from Cairo, Egypt

In this episode of the Purpose and Profit Podcast, Jess Sato broadcasts live from Cairo, Egypt, revisiting a country that shaped her early years and global perspective. 

Jess shares her transformative experiences as a female business owner and teacher at the American University in Cairo, conducting workshops for female entrepreneurs and leaders.

She discusses important topics such as visibility, leadership, and the legacy of powerful women in history through visits to temples dedicated to Hathor, Hatshepsut, and Isis. 

Jessica emphasizes the importance of women's big ideas, their impact, and the necessary devotion and resilience to bring them to life. The episode closes with thoughtful questions for you on how to claim and sustain their powerful ideas and legacy.

RESOURCES

Join the waitlist for the 2026 Egypt Retreat

Get support for your big idea!

00:00 Welcome to the Purpose and Profit Podcast
02:09 A Personal Journey Through Egypt
03:01 Empowering Female Entrepreneurs
03:57 Historical Reflections on Female Leadership
05:33 Exploring Hathor's Temple
07:42 The Legacy of Queen Hatshepsut
12:47 The Resilience of Isis's Temple
16:59 Building Your Legacy
21:35 Upcoming Retreat and Final Thoughts

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

BONUS Episode of The Purpose and Profit Podcast with Lisa Katona Smith

In this special episode of the Purpose and Profit Podcast, Lisa Katona Smith, TEDx speaker, educator, and author of Parallel Recovery shares her journey from teaching to pioneering an approach that supports families facing mental health and substance use challenges. 

Jess and Lisa discuss the importance of person-focused language, the role of families in the recovery process, and the personal experiences that led her to this work. 

Highlighting her TEDx talk and new book, Lisa shares her experience challenging entrenched paradigms and the rigorous process behind communicating big ideas. 

This episode delves into the internal and external transformations required to create lasting impact through thought leadership.

00:00 Welcome to the Purpose and Profit Podcast
00:42 Introducing Lisa Katona Smith
02:54 Lisa's Journey: From Teacher to Advocate
03:26 The Impact of COVID and Personal Struggles
04:12 Finding a New Purpose
05:54 Supporting Families in Recovery
07:42 The Importance of Connection
13:59 Challenging the Status Quo in Recovery
14:38 The Power of Language in Recovery
20:54 Navigating Industry Resistance
26:06 Refining the TED Talk
27:35 The Motivation Behind the TED Talk
30:13 The Challenge of Crafting a TED Talk
33:11 The Importance of Personal Experience
37:41 The Journey to Writing a Book
42:47 The Evolution of a Business Philosophy
48:42 Final Thoughts and Advice

If you're on a journey similar to Lisa's and need support unpacking your big idea, let's talk! 

ABOUT LISA SMITH

https://lisakatonasmith.com/

Order Lisa's new book: Parallel Recovery: A Guide for Those Who Love Someone with Substance Use Disorder

Instagram: Parallel_recovery

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

Navigating the Precipice: Unleashing Your Big Idea

In this episode of the Purpose and Profit Podcast, Jess Sato concludes a three-part series on women navigating the messy middle in business. 

Highlights include insights into the frustration and disconnect business owners often feel, with emphasis on the pivotal moment before transformative change, aka the precipice. 

Jess shares the compelling journey of Lisa Katona Smith, detailing her evolving leadership, from community support for families with addiction issues to delivering a powerful TEDx talk and releasing her new book. 

This episode underscores the importance of clarity and boldness in articulating your big idea and leading with your authentic message.

00:00 Welcome to the Purpose and Profit Podcast

00:36 Recap of Previous Episodes

01:07 The Moment Before Everything Changes

04:30 Introducing Lisa's Story

06:27 Lisa's TEDx Journey

10:26 The Power of a Clear Message

13:57 The Big Idea Audit

16:37 Final Thoughts and Upcoming Surprise

BOOK YOUR BIG IDEA AUDIT

ALL ABOUT LISA KATONA SMITH

Parallel Recovery

Lisa Katona Smith's TEDx talk

Lisa's brand new book, Parallel Recovery: A Guide for Those Who Love Someone With Substance Use Disorder 

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose and Profit Podcast, Jess Sato continues the series on real-life women who have overcome misalignments in their businesses to achieve rapid growth. 

Highlighting the importance of clarity and effective messaging, Jess shares the story of Jennifer Nelson, a successful realtor who struggled to communicate her value concisely. 

Through targeted messaging strategies, Jennifer was able to stand out in a saturated market. 

Business challenges often stem from messaging issues rather than strategy problems, and this episode concludes with a discussion on the importance of a clear, compelling message and an invitation to book a "Big Idea Audit" for personalized guidance.

00:00 Welcome to the Purpose and Profit Podcast
00:41 Real-Life Client Stories: High Achieving Women
01:48 The Importance of Message Clarity
04:12 Case Study: Jennifer Nelson's Messaging Transformation
09:18 Identifying Messaging Problems
12:08 The Power of a Clear, Bold Message
14:02 Invitation to a Big Idea Audit
16:17 Conclusion and Next Week's Preview

Book your big idea audit!

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato