Purpose + Profit Podcast

Stepping into the Ring: Embracing Visibility for Business Success

In this episode of the Purpose and Profit Podcast, Jess Sato shares a story inspired by a podcast episode from The Art of Manliness featuring boxing trainer Teddy Atlas. Jess discusses the parallels between boxing and business, emphasizing the importance of stepping into the ring, choosing visibility over excuses, and leaning into discomfort to achieve success.

She highlights the necessity of being seen and heard to make an impact and encourages listeners to share their big ideas boldly and consistently. Jess also stresses the power of uplifting others and collaborating within the community. Tune in to learn how to overcome fear, stand by your message, and make a meaningful impact through your business.

00:00 Welcome to the Purpose and Profit Podcast

00:52 Discovering The Art of Manliness

01:46 Lessons from Teddy Atlas

03:25 Stepping into the Ring of Business

07:43 The Importance of Visibility

11:50 Facing Fear and Embracing Vulnerability

14:24 Empowering Others and Taking Action

17:26 Final Thoughts and Call to Action

If you're struggling to get clear and need to take quick action, book a free big idea clarity call today!

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose and Profit Podcast, Jess Sato challenges the common misconception that you need to be everywhere to make an impact. Reflecting on her own experiences and industry trends, Jess explains why being scattered across multiple platforms can lead to burnout rather than results. Instead, she advocates for a strategic approach to visibility—focusing on your strengths, understanding your entrepreneurial type, and creating a system to captivate, cultivate, and convert your audience. Jess breaks down how to identify the right platforms and formats to effectively amplify your message and build lasting impact, ultimately guiding you to own your stage and stand out without spreading yourself too thin.

00:00 Welcome to the Purpose and Profit Podcast

00:24 The Myth of Being Everywhere

02:12 Defining Thought Leadership

04:54 Owning Your Stage

06:04 Three Keys to Amplifying Your Impact

09:06 Know Your Entrepreneurial Type

12:21 Captivating, Cultivating, and Converting Your Audience

14:54 Final Thoughts and Invitation

Social Impact Roundtable

Schedule a time to talk about your visibility strategy!

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

How do we master client attraction when everything feels like a dumpster fire?

In this episode of the Purpose and Profit Podcast, Jess Sato explores the pressing issue of finding clients consistently during times of economic and political uncertainty. After working with hundreds of business owners, having a strong client attraction system and taking consistent action are essential to business growth and creating impact.

Jess highlights the need to captivate attention, connect meaningfully, cultivate trust, and offer exceptional client care. The episode provides practical tips and underscores the value of consistency in client attraction efforts. The goal is not to create more to do, but rather, to simplify your strategies and remain focused to thrive, even in a challenging environment.

00:00 Introduction to Client Attraction Challenges

00:29 Understanding the Current Economic Context

01:45 The Importance of a Client Attraction System

04:12 Captivating Your Audience

10:24 Connecting with Potential Clients

13:10 Cultivating Trust and Relationships

16:30 Converting Leads into Clients

19:58 Creating an Outstanding Client Experience

21:40 The Power of Consistency

23:37 Conclusion and Final Thoughts

Download The Client Attraction Scorecard here and take focused action to strengthen your system.

If you need support or guidance on how to get clear on your big idea, how to make sure it’s a BOLT™ Idea, or how to increase your visibility in a way that works for you, let’s chat! I would love to help you get your voice, message, and ideas heard! 

In a complimentary call, I’ll help you:

1. Pinpoint the biggest gaps in your client attraction system,
2. Identify where you can get the biggest improvement in the next 90 days, and
3. Determine an immediate action step to strengthen your approach.

RESERVE YOUR SPOT for The Visibility Breakthrough Workshop

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin:

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

Building a Future Through Her Voice: The Power of Investing in Women's Ideas

In this special International Women's Day episode of the Purpose and Profit Podcast, Jess Sato shares her keynote address highlighting the challenges and opportunities for women in leadership and innovation. She discusses the pervasive obstacles women face, including bias, lack of funding, and underrepresentation, and offers a powerful call to action to invest in women. Using personal anecdotes and compelling statistics, Jess emphasizes the resilience and potential of women worldwide, urging listeners to amplify women's voices, invest in female-led initiatives, and challenge existing narratives. The episode concludes with actionable steps for both women and men to support and advocate for gender equality.

00:00 Welcome to the Purpose and Profit Podcast

00:14 International Women's Day Keynote Introduction

01:00 Engaging the Audience: Informal Poll

02:20 The Need for Change: Women's Rights and Challenges

04:34 Personal Story: Moving to Egypt

07:05 Resilience and Ingenuity of Women

08:46 Stand Up: Recognizing Women's Efforts

12:57 The Business Case for Investing in Women

20:57 Addressing Barriers and Bias

22:28 Action Steps: Investing and Amplifying Women's Voices

32:22 Final Reflections and Call to Action

34:36 Closing Remarks and Gratitude

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

Overcoming Fear and Embracing Visibility: Empowering Women Entrepreneurs

In the final episode of this four-part series on invisibility, Jess Sato addresses the importance of overcoming fear and embracing visibility in business and the broader cultural and political landscape. She acknowledges the current volatile environment and discusses how fear can paralyze, especially for marginalized groups.

Jess shares her personal journey with fear and provides actionable steps to confront and manage it, including naming fears, taking small bold steps, and surrounding oneself with supportive women. She emphasizes that visibility is crucial for business growth and encourages women to use their voices despite the fear of judgment or failure. The episode concludes with an invitation to join the Visibility Breakthrough Workshop in April 2025, designed to help women become more visible and impactful.

00:00 Welcome to the Purpose and Profit Podcast

00:13 Addressing Fear in Uncertain Times

00:47 The Importance of Visibility in Business

02:03 Personal Reflections on Fear

04:41 Naming and Confronting Your Fears

07:49 Taking Bold Steps Forward

09:59 Stop Waiting for Permission

11:52 Expecting and Handling Criticism

14:03 Building a Supportive Community

16:00 Your Voice is Needed Now

18:17 Join the Visibility Breakthrough Workshop

19:09 Final Thoughts and Call to Action

Resources mentioned in this episode:

 Facebook post about my experience with "elections in Egypt

Join my email list to get access to the personal stories that have shaped me and my business

Strength of will

Linkedin Live show, Entrepreneurs Unfiltered on Personal Board of Directors

Join the Visibility Breakthrough Workshop - Apri

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose Profit Podcast, Jess Sato discusses the importance of visibility and why silence is not an option. She references Sharon McMahon's book The Small and Mighty and highlights notable women like Malala Yousafzai, Ruth Bader Ginsburg, Angela Grimké, Shirley Chisholm, and Rosalind Franklin, emphasizing their pivotal roles in history.

Jess stresses the importance of women's voices in various fields and encourages listeners to challenge the status quo and not let fear silence them. She introduces her Visibility Breakthrough Workshop aimed at helping women articulate their messages with clarity and confidence.

00:00 Welcome to the Purpose Profit Podcast

00:22 The Power of Unsung Heroes

02:12 Women Who Changed History

05:51 The Cost of Silence

10:42 The Ripple Effect of Visibility

12:39 Taking Bold Action

18:07 Visibility Breakthrough Workshop

RESOURCES MENTIONED

• On The Basis Of Sex
• Things Don't Take Time, They Take Courage
• BOLT™ framework
• BOLT™ framework -- Take the Assessment
• Big Idea Incubator -- Join the Waitlist!!
• Visibility Breakthrough Workshop. - Reserve Your Seat!!!

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram:

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose and Profit Podcast, Jess Sato discusses the challenges female entrepreneurs face regarding visibility, citing the "double bind" - a societal expectation for women to be visible but not too visible.

Drawing from the Barbie movie and personal experiences, Jess explores the cost of staying silent, the importance of embracing one's voice and story, and offers strategies to break free from the double bind. These include reframing visibility as a service, getting clear on one's purpose, accepting criticism, and finding strength in community.

Jess also introduces the Visibility Breakthrough Workshop aimed at helping women navigate and overcome these barriers.

00:00 Introduction to the Visibility Series

00:54 The Double Bind Dilemma

04:45 The Cost of Staying Invisible

09:02 Breaking Free from the Double Bind

09:22 Reframing Visibility as Service

14:41 The Power of Community

17:55 Conclusion and Workshop Invitation

Join us for The Visibility Breakthrough Workshop!

The Social Impact Roundtable - a free monthly gathering for female entrepreneurs with a social purpose (3rd Wed of every month)

America Ferrera's Barbie Monologue

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose and Profit Podcast, Jess Sato introduces a four-part series focused on confronting the invisibility many female entrepreneurs face.

Drawing inspiration from Harry Potter's invisibility cloak, Jess explores the high cost of staying hidden, both personally and professionally. She discusses the importance of visibility, how it impacts confidence, and the necessity to stand out to create meaningful change.

The episode also introduces an upcoming Visibility Breakthrough Workshop designed to help women step boldly into their roles as leaders.

00:00 Welcome to the Purpose and Profit Podcast

01:30 The Invisibility Cloak Metaphor

02:46 The Cost of Staying Invisible

05:17 The Importance of Visibility

06:26 Four-Part Series Overview

07:54 Defining Invisibility and Visibility

11:39 The Real Cost of Hiding

13:36 Taking Steps Toward Visibility

20:17 Visibility Breakthrough Workshop

21:57 Final Thoughts and Encouragement

Resources Mentioned:

You Have A Message - Why Aren't They Listening On-Demand Workshop

Who Are You? A Shadow Work Journal for Self-Exploration Volume One by Erica Courdae

Reserve your spot for The Visibility Breakthrough Workshop

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

Maximizing Social Impact Through Purpose-Driven Business

In this episode of the Purpose and Profit podcast, Jess delves into the significance of integrating social good into business practices. She begins by sharing a story about her mentor Anna Eleanor Roosevelt and their work at Boeing, highlighting the role businesses can play in community engagement and global citizenship.

She discusses the rising consumer expectations, especially among Gen Z, for companies to be socially responsible. Jess provides actionable strategies for business owners, including sharing expertise, forming strategic partnerships, using their voice, investing wisely, sourcing ethically, and paying a living wage. She emphasizes the importance of choosing purpose over profit and offers resources to help business owners align their strategies with their social impact goals.

00:00 Welcome to the Purpose and Profit Podcast

00:43 The Importance of Doing Good in Business

00:49 A Story of Corporate Citizenship

02:45 Consumer Expectations and Business Responsibility

05:37 Practical Ways to Do Good in Business

05:43 Sharing Expertise and Building Partnerships

10:18 The Power of Speaking Up

12:16 Investing Strategically and Ethical Sourcing

17:46 Choosing Purpose Over Profit

19:24 Resources to Align Purpose with Business Strategy

20:50 Conclusion: Be Bold, Be Brave, Make an Impact

RESOURCES MENTIONED

10 Questions To Rediscover Your Purpose & Align Your Business Strategy

Crafting Your Impact Statement

The Social Impact Roundtable

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

Launching Bold New Beginnings in 2025

In the 45th episode of the Purpose and Profit Podcast, Jess Sato reflects on the podcast journey and the excitement of starting a new year.

She discusses the significance of the new year as a time to reset, refocus, and act on big ideas. Jess shares insights into her personal commitments for 2025, such as launching new cohorts of the Big Idea Incubator and forming global partnerships for women's empowerment.

She encourages listeners to take small, intentional steps towards their goals and offers practical exercises to clarify and commit to their own visions. Jess also highlights the importance of writing down ideas and taking that first brave step to create a ripple effect of positive change.

00:00 Welcome to the Purpose and Profit Podcast

00:41 Reflecting on the New Year

01:15 Introducing the Big Idea Incubator

01:55 Setting Intentions and Taking Action

06:14 The Power of Commitment

09:56 Taking the First Step

12:54 Join the Big Idea Incubator

13:39 Closing Thoughts

If you're curious if The Big Idea Incubator is right for you and want to chat it through, please grab a spot on my calendar. I'd love to help you figure out what your next best step is!

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato