Send us a text

Peter Kelso embodies a rare and contagious brand of optimism that permeates every aspect of his professional demeanor. 

As the VP of Agency Partnerships at FullThrottle.ai, Peter's upbeat and positive approach is not just a personal trait but a strategic tool he leverages to enhance business relationships and customer experiences. His belief in the power of positivity is deeply ingrained, influenced by his parents and refined through personal development over the years. In every interaction, whether on LinkedIn with his positive vibes posts or in high-stakes business meetings, Peter’s optimism acts as a catalyst for reducing friction and fostering a collaborative atmosphere, proving that a sunny outlook can indeed translate to tangible business success.

Peter’s philosophy of positivity not only challenges the prevalent pessimism in the auto industry but also serves as a beacon for better business practices. It perfectly aligns with what we like to say around ASOTU: "Love people more than you love cars."

Here's what we cover:

0:00 - Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo

3:22 - Why Positivity Matters: Peter's Approach on LinkedIn

4:17 - The Roots of Peter's Optimism

6:35 - Creating Content That Resonates

9:07 - The Impact of Positivity on Business Relationships

10:54 - Commerce and Human Connections

13:06 - The Real Impact of Optimism in Leadership

14:28 - Pessimism in the Auto Industry: A Culture Challenge

18:56 - Exciting Developments at FullThrottle.ai

21:00 - The Essential Role of Optimism in Sales and Marketing

Learn more about fullthrottle.ai: https://www.fullthrottle.ai/

Peter Kelso is the VP of Agency Partnership at fullthrottle.ai

https://www.linkedin.com/in/pete-kelso-19384010/

https://www.fullthrottle.ai/

⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

We have a daily email!

https://www.asotu.com

✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

🎧 Like and follow our other podcasts:

1. The Automotive Troublemaker
2. ASOTU CON Sessions
3. In the Dirt w/ ASOTU