In this episode of Live Life by Design, Brian Charlesworth, founder of Sisu, joins us to discuss his incredible journey from Porsche enthusiast to building a successful real estate software company. We dive into his passion for cars, the lessons learned from his entrepreneurial endeavors, and how Sisu is revolutionizing the real estate industry. Tune in for insights on how to navigate business challenges, scale effectively, and live a life truly by design.

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0:00 - Welcome Brian Charlesworth!

0:24 - Talking cars: Porsche and Audi

1:36 - The Porsche that started it all

3:04 - Porsche vs other luxury cars

4:01 - Driving experience at Porsche Piccolo

5:03 - Transition to Brian’s professional journey

5:24 - The story behind founding Sisu

6:46 - Pain points in real estate

8:12 - Improving transaction coordination with Sisu

12:03 - Sisu’s impact on sales teams and brokerages

14:09 - A better experience for real estate buyers and sellers

16:32 - Brian’s entrepreneurial challenges and lessons

19:45 - Turning down a $300M offer

23:05 - The ups and downs of entrepreneurship

28:32 - Weathering the real estate market’s ups and downs

33:26 - Sisu’s approach to customer service

36:12 - Best practices for business leaders

41:34 - Importance of timing in raising capital

46:02 - Building a winning culture at Sisu

49:05 - The most fulfilling part of the Sisu journey

57:06 - What "Live Life by Design" means to Brian Charlesworth

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