Historically there has been an entire gulf between the world's of fine fragrance and functional fragrance. This is no longer true. Consumers are wanting luxury olfactory experiences in all their scented products, whether those be body care products or laundry detergents. For this reason we've seen a number of brands put high quality fragrances into functional products. AKT London is perhaps the one brand that has done this in the most effective and exciting way. In this episode I chat with AKT's founders Ed Currie and Andy Coxon about how they went from actors to deodorant makers, and how they approach fine fragrance in a functional way.

Follow AKT on instagram: https://www.instagram.com/akt_ldn.

Find out more about the brand on their website: https://www.aktlondon.com

Ed's emotional connection scent is Abercrombie & Fitch Fierce and Andy's is a nostalgic wooden fence.

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