Experts: stop overthinking it!

Visibility does not have to be as hard as we're making it. 

After countless conversations with students, clients and friends, I wanted to establish once and for all how easy it is take what you're already doing and repurpose it for visibility and even revenue, if you're so inclined.

Regardless of where you are in the personal branding process, you can repurpose your advice - the thoughts you have and expertise you share - into more tangible ways to support infinitely scalable more people.

Want to reach more people?

Here are 5 types of advice you can repurpose:

1) 1:1 Client Sessions - Do you have coaching, consulting or strategy sessions with your clients? Do you frequently brainstorm with work colleagues one on one?

If you're frequently giving the same advice over and over again, maybe it's time for you to repurpose that into something bigger. You can repurpose the advice you've given during your 1:1 client conversations into:

• media interviews - sessions provide great fodder for talking points and soundbites 

2) Session Notes - Do you take detailed session notes for your individual or group clients? Do you keep seeing the same themes pop up over and over again? Why not repurpose them into:

• Blank worksheets  - you can give these away to build your email list or use them with new clients

3) Your Speaking Opportunities - Do you do a ton of paid talks? Do you create several slide decks each year to correspond with your workshops? Why not repurpose those into more content like:

• Media Segments/Interview Pitches - if you've prepared a good deck, those talking points are done.

4) Content series - I recently discovered the power of creating video content during an event. You can use your own telesummit or virtual conference to help you develop a massive amount of content for 

• a podcast launch - this is an easy way to create a bank of interviews you can use to launch your new show. 

5) Frequently asked questions and general advice - We all give it. Why not repurpose it? Furthermore, why not monetize it?

• a blog post - the most basic format to repurpose your FAQs; you can even write the most epic blog post and submit it to a larger site like Business Insider if you want to use it to grow your email list

 Applications are open for the next round of

Package Your Genius Academy

I'm ready to work with a few more high achievers who have a track record of professional success and need help framing their story, articulating their value to the clients who need them, and becoming more visible through media and speaking.

If you:

• have had some success in one area, but want to make a shift and do something you’ve never done before,

As always, Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand is available on Amazon

Package Your Genius Personal Branding Companion Workbook is available on Amazon