In this episode of Drive By, Chris tackles a tough question from Michael in Arkansas about effective labor rate (ELR) and pricing concerns. Michael's shop recently raised their door rate, but Advisors are worried the price increase is causing them to lose customers. Chris digs into the root causes of customer loss and shares insights on how to navigate pricing while providing value. He also reveals the ideal ELR shops should aim for. Tune in to discover Chris' advice for Michael and learn how to approach pricing in your own shop.

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