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Wine trends are generally consumer-led, but spirits marketing tends to flow from the top: Brands are conceived and executed with a precise plan in mind. What exactly is the process of creating a new spirits brand?
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AndroidRSSMark talks with Peter Governale, a partner in the BH Group, who discusses the inspiration, blending, packaging and marketing of Passion XO. On Bizarre Beverage News, Mark explores a new home delivery service for alcohol, reveals the latest use of Italian red wine in the fashion world, and muses about the newest technique devised by Nathan Myhrvold for making wine taste better.
LINKS:
BH Group—Link to: http://www.bhgroupusa.com
Binny’s Beverage Depot—Link to: http://www.binnys.com
Iconic Spirits: An Intoxicating History—Link to:
The post Quench! – Creating a Brand appeared first on WebTalkRadio.net.
Canadian whisky has had a rough time in the U.S. over the past three or four decades: derided by many as “brown vodka,” it was shunned by mixologists in favor of spirits that had more dramatic flavors, such as bourbon and Scotch. The trend is now reversing, although progress is slow. Mark speaks with Davin de Kergommeaux, the world’s leading expert on Canadian whisky, who offers both insights and recommendations. On Bizarre Beverage News, Mark examines the growing feud between Brown-Forman and Diageo over the definition of Tennessee whiskey, reveals the latest in a series of strange flavored vodkas, and probes the unusual technique a Chilean winemaker uses to improve his product.
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AndroidRSSLINKS:
Davin de Kergommeaux—Link to: http://www.canadianwhisky.org
Binny’s Beverage Depot—Link to: http://www.binnys.com
Iconic Spirits: An Intoxicating History—Link to:
The post Quench! – The Rodney Dangerfield of Whisky appeared first on WebTalkRadio.net.
Australian wine has traditionally been popular with Americans, but in recent years a trifecta of problems has created a perfect storm for the
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AndroidRSSLINKS:
Hardys Australian Wine—Link to: http://www.hardyswines.com
Binny’s Beverage Depot—Link to: http://www.binnys.com
Iconic Spirits: An Intoxicating History—Link to:
The post Quench! – The Ferment Down Under appeared first on WebTalkRadio.net.
In Ireland, St. Patrick’s Day is a solemn occasion, both a cultural and religious holiday; here in the U.S., it tends to be a celebration of unbridled drunkenness. What does it look like to bartenders? Mark speaks with Charles Steadman, managing partner of Jack’s Grumpy Grouper in Lantana, Florida, to get an insider’s view of the day’s festivities. On Bizarre Beverage News, Mark looks at the possible application of military technology to the aging of wine, examines the surge in California wine exports, and reveals the startling truth that grapevines—like humans, and particularly teenagers—are prone to developing acne.
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AndroidRSSLINKS:
Jack’s Grumpy Grouper—Link to: http://www.jacksgrumpygrouper.com
Binny’s Beverage Depot—Link to: http://www.binnys.com
Iconic Spirits: An Intoxicating History—Link to:
The post Quench! – St. Patrick’s Day appeared first on WebTalkRadio.net.
No one knows exactly when bartenders morphed into mixologists, but one thing is certain: The cocktail culture has exploded across America over the past decade, and now plays a major role in our social life. Mark speaks with Brian Van Flandern, former head mixologist at Per Se in Manhattan and currently a consultant specializing in cocktail menus, bar setup and staff training; they touch on a variety of issues from the importance of fresh fruit juices to the proper way to make a margarita.
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AndroidRSSLINKS:
Brian Van Flandern—Link to: http://www.mymixologist.com
Binny’s Beverage Depot—Link to: http://www.binnys.com
Iconic Spirits: An Intoxicating History—Link to:
The post Quench! – The Mixology Revolution appeared first on WebTalkRadio.net.
About 20 years ago stories began circulating about corporate executives who had cashed out and opted for the simpler life of a winemaker, usually in the Napa Valley. Charles Massoud had most of them beat by a decade. In 1983, while still working at IBM, he purchased an abandoned potato farm on Long Island’s North Fork and started planting grapevines.
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AndroidRSSHe left IBM when the wine came into production, and today Paumanok Vineyards is one of the leading boutique properties on Long Island. Mark talks with Charles about his journey and the lessons learned along the way. On Bizarre Beverage News, Mark follows up on the phenomenon that Americans are now drinking more Italian wine than Italians, reports that the White House is once again releasing the food and wine pairing for state dinners, and examines the latest example of wine theft—this one at top chateaux in Bordeaux.
LINKS:
Paumanok Vineyards—Link to: http://www.paumanok.com
Binny’s Beverage Depot—Link to: http://www.binnys.com
Iconic Spirits: An Intoxicating History—Link to:
The post Quench! – Paumanok: Fruits of A Corporate Dropout appeared first on WebTalkRadio.net.
Cachaça is the national spirit of Brazil, distilled from sugar cane and sometimes referred to as Brazilian rum. They make a staggering 1.5 billion liters of it, 90% of which is consumed at home. Despite the fact that cachaça is the world’s third-largest spirit by volume, many Americans haven’t heard of it—if they have, it’s probably due to the caipirinha, Brazil’s national cocktail. Mark talks with Steve Luttman, CEO of Leblon Cachaça, one of the leading U.S. brands, to get an insight into why the Brazilian culture is considered so exotic and appealing in this country. On Bizarre Beverage News, Mark investigates the fact that Americans are now drinking more Italian wine than Italians; breaks the news about the coming glut of Moscato; explores the trend toward shipping wine in huge plastic bladders, and reveals the electronic nose that can tell the difference between different styles of craft beer.
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AndroidRSSLINKS:
Leblon Cachaça—Link to: http://www.leblonchaca.com
Binny’s Beverage Depot—Link to: http://www.binnys.com
Iconic Spirits: An Intoxicating History—Link to:
The post Quench! – Cachaça appeared first on WebTalkRadio.net.
On a global level, Bordeaux wine is still the benchmark against which all other wines are measured. There’s no doubt, however, that the category has disappeared from the cellars and dinner tables of Americans over the past two decades. Mark looks at some of the many reasons for this reversal of fortune, including price, style, and the inability of many consumers to figure out what grape varieties the wines are made from. On Bizarre Beverage News, Mark reviews the world’s strangest wine laws, and explains why American astronauts were deprived of wine in space. He follows this up with a review of the 2014 Naples Winter Wine Festival, and examines the impact of Baby Boomer retirement on the wine
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AndroidRSSLINKS:
Binnys Beverage Depot¬—Link to: http://www.binnys.com
Iconic Spirits: An Intoxicating History—Link to:
The post Quench! – Is Bordeaux Vanishing? appeared first on WebTalkRadio.net.
Pisco is the signature spirit of both Peru and Chile: a brandy distilled from wine, unoaked and clear, clean and refreshing. It’s currently experiencing explosive growth in the U.S., expanding by as much as 80% annually. In a belated celebration of National Pisco Sour Day, Mark speaks with mixologist Duggan McDonnell, a partner in a brand called Encanto Pisco—“Pisco for bartenders, created by bartenders.” In Bizarre Beverage News, Mark explores the story of a winemaker who was kidnapped and stuffed into the trunk of a car, the use of chickens as a vineyard management tool, and explains why the current severe drought in California may be a disaster for growers and winemakers but is actually a boon for consumers.
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AndroidRSSLINKS:
Encanto Pisco—Link to: http://www.encantopisco.com
Binny’s Beverage Depot—Link to: http://www.binnys.com
Iconic Spirits: An Intoxicating History—Link to:
The post Quench! – Pisco appeared first on WebTalkRadio.net.
Many consumers wrestle with the question of what to do with leftover wine.
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AndroidRSSLINKS:
Binny’s Beverage Depot—Link to: http://www.binnys.com
Iconic Spirits: An Intoxicating History—Link to:
The post Quench! – Wine Preservation Systems appeared first on WebTalkRadio.net.
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