Have you noticed that Quest Nutrition is impressively executing on a very difficult CPG strategy, yet The Simply Good Foods Company isn’t getting enough credit for it? In this latest episode, I'll utilize the 2022 Q1 Simply Good Foods Company (NASDAQ: SMPL) earnings report, earnings call, and supplemental presentations that were filed on 1/5/2022 as the backdrop to provide broad health and fitness snacking market insights. In Q1 of fiscal 2022, both brands had strong retail takeaway growth, with Quest Nutrition specifically having more than 36% growth. Quest Nutrition also has seen massive success in its Quest Nutrition Protein Chips. It has been the single biggest contributor to the growth in Quest Nutrition household penetration growth and the product has brought in a significant number of new buyers that were incremental to the brand. Even with YoY growth more than doubling, the Quest Nutrition Chips could have been an even bigger impact to the brand if it wasn’t for lack of inventory due to outsized growth. Once more supply is brought online in 2022, there will be a huge opportunity for Quest Nutrition to continue extending into the salty snack aisle. “COVID-19 Effect” aided or not, I predict we will be looking back at this period in a few years and remarking on how catapulted the brand from a single-product category leader to a leading multi-category platform brand.

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