I figured out the secret behind Quest Nutrition’s product innovation strategy and let’s just say they could easily be a headlining DJ at some of the biggest music festivals in the world. In this latest episode, I'll utilize the 2022 Q4 Simply Good Foods Company (NASDAQ: SMPL) earnings report, earnings call, and supplemental presentations that were filed on 10/21/2022 as the backdrop to provide broad nutritional snacking market insights. In Q4 of fiscal 2022, both brands had outperformed their average peers in retail takeaway growth, with Quest Nutrition specifically having slightly less than 25% growth. Quest Nutrition is a monster right now. The brand’s core bar business is growing. It’s on a roll from a distribution standpoint and recent innovations have been performing well. But it’s that late point that I want to focus on because the Quest Nutrition innovation pipeline has been strong throughout the last few years and leadership on the earnings call alerted us that it remains robust. So, what does Quest Nutrition have up it's sleeve next? In today’s business world, it’s hard to come up with an original thought. Once you acknowledge that, you start seeing things through a remix-filled point of view. Quest Nutrition is essentially Kanye West back in his doing 5 beats a day for 3 summers era. To put it another way…Quest Nutrition is DJ Khaled yelling at live performance in the 90s with the Terror Squad. What the heck am I talking about? The secret behind Quest Nutrition’s current innovation streak is rooted in remixing the past…its own past, well before most of its fans today knew about the brand.

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