With Quest Nutrition making the shift from being a protein bar company to a successful lifestyle brand, can The Simply Good Foods Company do the same thing with Atkins Nutritionals? Should The Simply Good Foods Company be worried about the possible upcoming recession after the yield curve inverted? In this latest episode, I'll utilize the 2022 Q2 Simply Good Foods Company (NASDAQ: SMPL) earnings report, earnings call, and supplemental presentations that were filed on 4/6/2022 as the backdrop to provide broad health and fitness snacking market insights. In Q2 of fiscal 2022, both brands had strong retail takeaway growth, with Quest Nutrition specifically having more than 40% growth. Quest Nutrition also has seen particularly massive success in its Quest Nutrition Protein Chips. It has been the single biggest contributor to the growth in Quest Nutrition household penetration growth and the product has brought in a significant number of new buyers that were incremental to the brand. That might be why Simply Good Foods Company decided to cross pollinate this product form into Atkins protein chips. The Atkins Nutritionals brand needs to also get snackier and fast. That being said, The Simply Good Food Company continues to be uniquely positioned with two large-scale channel-diversified U.S. brand leaders in the attractive nutritional snacking category that’s still underpenetrated. They will continue to seek good balance of innovation and variety across brands and forms. This will show up as the company deleverages from a bars and shakes focused product portfolio. The owner of Atkins Nutritionals and Quest Nutrition continues to do a great job at fulfilling the self-actualization goals of its customers without compromising great taste.

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