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Just imagine having a dream so powerful that you'd risk everything, even mortgage your home and live on a shoestring budget to make it a reality.This episode's guest, Jesse Cole, owner of the Savannah Bananas, took that bold leap and is now reaping the rewards with a waitlist for tickets nearly hitting 900,000! Tune in to hear his inspiring journey of grit, determination, and a love for Banana Ball that overcame naysayers and doubts. But it's not all about baseball. Jesse's retail acumen shines as he shares the process of creating a memorable retail experience. Drawing inspiration from Walt Disney, he has managed to create an engaging and unique entertainment experience for all age groups.We tackle the importance of retail, how to smoothen out friction points, and eliminate frustrations to enhance customer experience. We also explore how his innovative thinking and transformative strategies can be applied to other industries like automotive retail. Get ready to be inspired, enlightened and challenged to rethink the way you approach your business and your dreams.Want to hear more from Jesse? He'll be live at ASOTU CON, you can see the agenda and get tickets by visiting www.asotucon.com

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