Rahul Vohra of Superhuman has adopted some of the most cutting-edge approaches to making a business product people *want* to use, rather than have to use. In this episode, Mike Maples, Jr of FLOODGATE talks to Rahul about how any startup founder can apply the principles of game design to their products, and why this is becoming increasingly important in a world where users (rather than IT) increasingly decide which products win.  

Check out the Pattern Breakers Blog at patternbreakers.substack.com for

even more Pattern Breaking content from Mike.  

Mike's book Pattern Breakers is available now wherever you buy books.

Follow Mike on X!