On this episode of Inside Content, Peyton Lombardo, Senior Manager at 3Vision, is joined by Cédric Dufour, CEO of Rakuten TV.

They explore Rakuten TV's innovative evolution from a B2C platform to the launch of Rakuten TV Enterprise, a B2B initiative offering white-label solutions for content distribution. Cédric shares insights into the challenges of monetising AVOD and FAST channels, the importance of scalability in the European market, and the strategic role of partnerships with content owners and manufacturers.

The conversation also delves into Rakuten’s approach to curating high-quality content, the impact of Rakuten Originals in audience acquisition, and the broader roadmap for growth in 2025.

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About 3Vision👇

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

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