How does one ride the skate ramp in CPG? Dr. James Richardson, author of Ramping Your Brand and owner of Premium Growth Solutions, shares some of the pitfalls many early-stage CPG brands make, and highlights some of the pathways to success.

More About Dr. James Richardson:

Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG brands with their strategic planning, including: Dude Wipes, Once Upon a Farm, Dr. Squatch Soap, Trü Frü, Earth Breeze, Dr. Bronner’s, Happy Egg, Made Good and many others.

James also hosts his own business podcast —Startup Confidential —on YouTube, Apple, Spotify and most major podcast platforms. And he writes a Substack publication on contemporary social issues — Homo Imaginari — every week. He lives in sunny Tucson, AZ with his family and dogs.

His thoughts have appeared in Inc Magazine, Business Insider, Food Business News, and numerous business podcasts.

Premium Growth Solutions Website: https://www.premiumgrowthsolutions.com/

Services: https://www.premiumgrowthsolutions.com/services/

LinkedIn: https://www.linkedin.com/in/premiumgrowthsolutions/#

Riding the Ramp The Book: https://www.amazon.com/Ramping-Your-Brand-Killer-Growth-ebook/dp/B0DT2M873N