Vi President Randy Richardson is an optimist, but he finds it hard to maintain a bright outlook in the midst of Covid-19 -- in fact, he fears that the worst is yet to come for senior living.
But Richardson is still bullish on the industry's long-term prospects. Vi was able to adapt its operations, sales and marketing in order to mitigate the impact of Covid-19 to its 10 high-end CCRCs. All told, the company's occupancy has only dropped about 1%.
In this episode of Transform, learn about:
- Why Richardson thinks worse days may come in the Covid-19 fight
- How the pandemic has impacted Vi's bottom line
- If Vi still plans to return to rental senior living
- Why Richardson is still bullish about Vi and the industry