Ready-to-drink coffee has changed the way coffee companies can connect with consumers. Rather than brewing at home and waiting in line at a coffee shop, people can now buy coffee the same way they buy soda or energy drinks, unlocking enormous growth opportunities for the industry. The US RTD coffee market is worth around USD 4bn, and our analysts believe it could double in the next five to seven years. Our guests on this episode come from Rise Brewing Co., one of the fastest-growing, most innovative companies in the rapidly-evolving RTD coffee space. Co-founder Jarrett McGovern and COO Melissa Kalimov talk route-to-market, category blurring, and innovation in one of our favourite episodes to date on the Liquid Assets podcast.