Jason Pereira speaks with Jessie Vaid, creator, and CEO of ReadyWhen. ReadyWhen is a digital legacy manager that assists you in putting all of your essential information in one place so that when the worst comes, your family will have a head start in settling your affairs, as well as other kinds of beneficial tools and use cases while you are still living.

Episode Highlights:

• 05:56 Jessie started mapping out what she thought she would need to build the solution. At that point, she started discussion with her co-founder Sachin Bella and at that time he had unfortunately lost both of his parents and so he is actually gone through the loss and he knew the issues and problems surrounding being that executor in that probate process.
• 08:48: Jessie thinks we have learned a lot in the last almost two years now. We identified some of the pitfalls and issues of building and providing a solution. Once we got the product to market, the feedback was very consistent amongst professionals. 
• 09:13: Jessie says that their business model is B2B and B2C. They do not try to sell, you know, one license at a time. They have that option through our website. But they know that they need to get to the large corporations. Jessie needs to get the MG's and they need to get the buying from the professionals until they become that whole sold name within Canada.
• 14:13: It also includes the ability to leave notes to loved ones, pictures to loved ones, and also videos to love ones. It also provides with having that ability to have that final message that taped in and released only upon your passing to your children or to your spouse.
• 15:30: Everything is digital. What about all your digital accounts that you may have? What about your rewards points? What about those Aeroplan points? What about those credit card rewards points if you don't use them or if you don't transfer them? They are just going to disappear.
• 23:03: The reality is if you are not there for the hardest times of the client's life, you are not earning it. 

3 Key Points

1. In 2020 is when we. got the prototype built and in late 2020 is when we actually released our MVP. In 2021 we were primarily getting the word out and getting users into this system, says Jessie.
2. Jessie explains what kind of features they have applied to the software to enable it to serve its purpose beyond that of just a basic document storage.
3. Prosper by sunlight is a new digital platform that they have released whereby they are focusing on the individual that wants a hybrid digital solution, also being able to speak to an advisor and get guidance and direction from the real life person on the other side. This solution focuses on wealth insurance and Wellness.

Tweetable Quotes

• "We wanted to build a solution, to provide Canadians peace of mind knowing that if you pass away, everything would be in one central location and I think that is the motif of what we did." – Jessie
• "Our goal now is to really work on ensuring that the information is easily flowing into ready when." - Jessie

Resources Mentioned:

• Facebook – Jason Pereira's Facebook
• LinkedIn – Jason Pereira's LinkedIn
• Woodgate.com – Sponsor

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