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In this week's Cash Flow Friday tip I'd like to talk about the topic of allowing emotions to get involved when purchasing an investment property and why this can have disastrous consequences. Over the years I have seen many investors make bad decisions on real estate purchases because they let their heart do the talking and didn't focus enough on the numbers. What I mean by this is never fall in love with a building because it's got great architecture or because it's in the neighborhood you grew up in or how about a piece of raw dirt that you feel (no know) has a promising redevelopment future without knowing the facts. Try to resist this so-called "falling in love" with any given investment property because I can promise you one thing - It will never love you back.
To make things easy you need to take a rational approach to decision making when it comes to investing in a property. And to do this you need to only figure two things
1. What you would like to pay for this property
2. What the maximum amount you should pay based on its actual performance
Now I know this is easier said than done and there are always going to be exceptions to the rules. For instance, I own an mixed use property that sits on a commercial lot and has an office building and a 6 unit apartment building on it. Immediately next door to my property is a rundown 4 unit property that based on its current income is worth about 80k but the owner is asking 130k. The beauty of this is that the assemblage of his lot and my own would significantly increase the value of the total package to an end user, primarily because of the redevelopment opportunities that would now exist due to the almost doubled lot size and I'm getting ready to put this property on the market so the timing is right. So the moral of the story is that if you're planning on paying top dollar for a property make sure it's a good business decision and not some sort of emotional rationalization.
I will tell you from experience that there will always be another deal down the road so don't get hung up on one if it doesn't make sense. Invest to make money, not to fulfill your emotional obligations - that's what girlfriends or wives are for.
Alright guys, that's all we have for today. Thanks again for listening in to the Cash Flow Friday Tip and until we meet again next week, Get out there and make some cash flow happen.
Recommended Resources
Our guest for this week’s show is Vacation Rental Expert, Matt Landau. Matt currently owns and operates multiple vacation rentals in Panama City, Panama and is the founder of the popular niche vacation rental website, VacationRentalMarketingBlog.com
Matt and I had an awesome conversation regarding the vacation rental industry which has seen explosive growth over the past few years with the emergence of sites such as VRBO.com, Homeaway.com, AirBNB.com and many others. Matt talks about how he got his start in the industry and how he was able to quickly able to become known as one of the leading providers of premium vacation rentals in the historical district of Panama city, Panama. He also discusses what unique qualities attracted him to Panama City's historic district which he describes as New Orleans 100 years ago in that it's rough around the edges but is full of opportunity and is abundant with culture.
Matt believes that the Vacation Rental niche is still in its infancy and that there is a still a ton of opportunity available for those investors who are looking for an investment vehicle that offers strong returns and stable growth. Being someone that has personally used vacation rentals for multiple vacations I have to agree with him, especially if you're buying in highly desirable tourist markets.
In this show you’re going to learn:
Recommended Resources
In this week's Cash Flow Friday tip I'm going to go into detail on how you can use Craigslist as a tool to test a local rental market and the overall demand for that particular investment property before ever acquiring it. I mean, who would want to know how much demand there will be for a rental unit and how much you'll be able to get for it before ever buying it. Forget proforma's that the turnkey operators try to sell you on and why would you ever rely solely on the realtors opinion on what you'll be able to rent the unit for. Let the facts speak for themselves.
Now some of you might feel that this technique is a little misleading or unethical and you're completely entitles to your opinion. My goal when buying a mobile home park is to ensure we're buying in an area that has sufficient demand for the type of property I'm offering. Take the guess work out of the equation and let the market tell you whether or not the property you're considering buying is in high demand and will rent fast.
#1: Write a description for the property and be specific as possible without mentioning the address or neighborhood it's located in, since after all you don't own it yet. Be sure to include all the relevant facts: schools, beds/baths, sq. ft., age, upgrades, monthly rent $, etc
#2: Search google images and try and locate a similar looking exterior image (don't use an image of the exact property you're looking to buy) as well as a few interior images. Again, don't go and use the exact images of the property you're looking to buy. Using similar images which you grab from the web will do the job and won't get you in hot water.
# 3: Create a free google voice phone number which is where you'll be forwarding the calls to. Setup a voicemail message with a basic greeting so that the callers think they're calling an individual. If you're running more than 1 test ad at a time (maybe you have more than 1 property or are testing different markets) then you can use an app called burner which will allow you to create multiple temporary numbers with VM's for each for up to 30 days. We use this when we are looking at multiple parks and need to run numerous test ads to determine demand
#4: Post the CL ad and be sure to include the phone number to your google voice or burner app.
#5: Sit back and see how many calls come in. I personally like to see at least 5-6 calls per day for a specific property, but you'll need to figure out what the right demand for you is. If you're in a small market then maybe that number is 2-3 calls per day.
Recommended Resources
Our guest for this week’s show is Joe Stampone who is the Vice President of Investments for Atlas Real Estate partners, a privately held RE investment firm located in NYC who specializes in opportunistic and value add real estate in the multi-family, student housing, retail, and office sector
Unlike our typical guest here on the show who took the independent path of working their way to financial freedom through investing in real estate which usually consists of starting out with single family home investments and gradually working their way into larger and more profitable commercial deals, Joe decided on a different path, a path that landed him with a newly formed investment firm who specializes in institutional grade investments throughout a broad range of investment types.
Joe 's goal with this approach was to surround himself with the smartest in the industry and build a track record for himself in order to gain an edge that will directly benefit him when the day comes where he'll venture out on his own. I personally think this is a brilliant approach and one that should be seriously considered by those who are currently working their way through college and have a serious interest in a career in real estate.
In this show you’re going to learn:
· The reasons for choosing the institutional path versus going out on his own
· How he was able to land a key role with Atlas Real Estate Partners directly out of school
· What fundamentals his group looks for within a particular market
· How 3rd party strategic relationships has allowed Atlas to successfully diversify into multiple different asset classes
· How Atlas has been able to create more efficient management of investor relations by integrating an already proven crowdfunding platform
· What the day to day life within a private investment firm looks like
· Joe's inspiration for starting his real estate blog
· And much more...
Recommended Resources
· Download my free success guide, “7 habits of highly successful multi-family investors” by going to www.KevinBupp.com/guide
· Schedule a free "no obligation" call directly with Kevin by clicking this link https://www.timetrade.com/book/KV2D2
· Looking to invest in Mobile Home Parks? Want to partner with the industry experts? Check out http://www.SunriseCapitalInvestors.com
In this week's Cash Flow Friday tip I'm going to share with you the 4 free resources we use in our business to perform a quick and dirty evaluation of a market
#1: www.BestPlaces.net - this site provides info on cost of living, quality of schools, population, crime rates, unemployment rate, house prices and all of this can be search by zip code or by city and state.
#2: www.City-Data.com - this site is somewhat similar to best places, but goes into a little more detail and even includes things like recent sold comps, a sex offender search, more detailed demographics, a breakdown of neighborhood data by zip code, building permit data, etc. This site is best for a more detailed and specific research
#3: www.RentOMeter.com - Want to know what the market rents are for a given zip code or city/state? Then rent-o-meter is free and easy to use and will give you the quick and dirty data needed to see what properties are renting for in your market.
#4: www.Craigslist.org - We use craigslist for a multitude of things including; checking the local rental market competition - how many properties similar to mine are there available, how long have they been listed, are they offering move-in incentives.
Another thing we do is we run test ads to determine the demand within a given market for the type of property we're about to bring to market i.e., mobile home, apartment, SFR, etc. Some of you might find this misleading and unethical, but when looking to acquire a property within a new market I want to make sure there is plenty of demand before we commit to buy.
I'll talk in more detail about this particular system we use for running craigslist test ads in next week's Cash Flow Friday tip.
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