In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through transphobic hate and dented its own sales in the process.

“If you’re going to ask us to capitalize on our vulnerabilities and our traumas, at least have our backs when the going gets tough," she said.

During a panel at Social Media Week Europe, Adweek's Europe creativity editor Brittaney Kiefer was joined by Coolr's Jack Hyslop, Jen Leung from Leo Burnett U.K., and Natalie Wills from Booking.com to talk about how brands can truly show allyship and support LGBTQ+ communities through their partnerships and activations.

Before playing out the conversation in full, Kiefer tells Adweek's community editor, Luz Corona, and Europe brand editor, Rebecca Stewart, why now was the right time for this discussion and why it's a must-listen for all brand marketers.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. 

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.  

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.  

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.  

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.  

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