Career-defining opportunities often begin with a single "yes."

In this episode, Jarod Taylor, AFC®, Director of Education and Community Engagement at AFCPE, reflects on his unexpected journey into the financial well-being profession, beginning during the 2008 housing crisis and evolving into a career dedicated to advancing financial education and supporting the next generation of Accredited Financial Counselors®.

Jarod discusses the power of community within the profession, the evolving role of financial counselors in an AI-driven landscape, and why human-centered guidance remains essential to achieving lasting financial well-being. He also shares insights for those considering a career in financial counseling and offers a timely reminder that meaningful progress starts with taking the first step.

Whether you're an aspiring financial counselor, an established practitioner, or simply passionate about expanding access to financial well-being, this conversation offers thoughtful insights on leadership, lifelong learning, and the impact of saying "yes" to new opportunities.

Show Notes:

00:00 Meet Jarod Taylor, AFC®

02:34 Embracing a "Year of Yes" and trying new experiences

03:39 How the 2008 housing crisis launched Jarod's career

05:57 Personal finance lessons that shaped his professional journey

08:59 Eight years supporting AFC candidates and life-changing career stories

11:41 Stepping into the role of Director of Education & Community Engagement

14:45 AI, financial technology, and why human-centered counseling matters

18:53 The growing demand for financial counselors and career opportunities

19:46 Advice for those considering a career in financial counseling

21:10 What a bonsai class taught Jarod about personal finance

23:21 Jarod's 2 Cents

Show Note Links:

Connect with Jarod!

We're celebrating one year of the AFC Learning System and the revamped Money Management Essentials with a special offer!

Save 15% on either program with promo code ONEDERFUL15

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Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today!

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What if the best financial advice starts by asking one simple question: Why?

In this episode of Real Money, Real Experts, hosts Rachael DeLeon and Dr. Brandy Baxter sit down with newly accredited AFC® Cynthia Hudson. Cynthia shares how her unconventional journey—from manufacturing floors to financial counseling—shaped her belief that lasting financial change happens when we address root causes instead of surface-level symptoms.

Cynthia explores how disability, trauma, and lived experiences influence financial decision-making, and why creating accessible financial guidance doesn't just benefit people with disabilities—it creates better outcomes for everyone. Through powerful personal stories, she discusses navigating public benefit systems, overcoming self-doubt, and learning that curiosity and compassion are just as important as financial expertise.

Whether you're a financial professional, educator, or coach, you'll walk away with practical strategies for meeting clients where they are, asking better questions, and building more inclusive financial conversations.

In this episode, you'll learn:

1. Why accessibility benefits every client—not just those with disabilities
2. How to uncover the root causes behind financial challenges
3. The role trauma and lived experiences play in financial decision-making
4. Common pitfalls when advising clients receiving public benefits
5. How curiosity can strengthen trust and improve client outcomes
6. Why Cynthia's personal motto is simple: Do it scared.

Show Notes:

00:00 Welcome Cynthia Hudson, AFC®

02:00 From banking and manufacturing to financial counseling

05:00 Why solving the root cause matters more than treating financial symptoms

09:00 Disability, accessibility, and creating better financial outcomes

12:00 When good financial advice can unintentionally cause harm

13:00 Cynthia's personal experience navigating poverty and healthcare benefits

16:00 Practical ways financial professionals can make their services more accessible

19:00 Earning the AFC® without a traditional college path

22:00 Stepping outside your comfort zone and learning to "do it scared"

24:00 Bringing financial education into the workplace

27:00 Cynthia's 2 Cents

Show Note Links:

Connect with Cynthia on Linkedin!

Read about "The Financial Health of People With Disabilities Key Obstacles and Opportunities" from NDI!

Want to get involved with AFCPE®?
Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today!

Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

Editor's note: Real Money, Real Experts is on a mid-summer break. Please enjoy this episode re-run. We will be back with new episodes in July!

What does it mean to build true wealth? In this episode of Real Money, Real Experts, we sit down with financial planner Justin Chastain, AFC®️ to explore the connection between self-worth and financial success, the emotional impact of money, and the power of authenticity in both personal and professional growth.

Justin shares his personal experiences with grief and how it has shaped his financial philosophy, explaining why wealth is about more than just numbers—it’s about how money influences your life and the lives of those you care about. He also breaks down why patience is essential in building financial security and how leaning into your uniqueness can set you apart in any industry.

Whether you're a business owner, an aspiring entrepreneur, or someone looking to improve your financial mindset, this episode is filled with powerful insights on achieving financial freedom and peace of mind. Tune in for an inspiring conversation on redefining wealth, investing in yourself, and staying true to who you are.

Show Notes:

01:24 Justin's journey into the financial planning space

04:38 The AFC is they key to lifelong learning

07:33 How creating buckets of value influence our financial decisions

14:21 Why leaning into your uniqueness is your superpower

 22:22 The secret behind building wealth for a business 

27:41 What to look for in mentors & coaches

32:24 Justin's 2 cents

Show Note Links:

Connect with Justin on Linkedin!

Connect with Justin on Instagram!

Want to get involved with AFCPE®?
Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today!

Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

In this episode of Real Money, Real Experts, hosts Rachael DeLeon and Brandy Baxter sit down with Jack Howard, Head of Money Wellness at Ally, to discuss the evolving landscape of financial wellness and the critical role that mindset, values, and personal experiences play in shaping financial behaviors.

Drawing from both her personal and professional journey, Jack shares how her passion for financial education led her to develop innovative approaches that go beyond traditional financial literacy. The conversation explores the concept of "money roots"—the beliefs, experiences, and narratives that influence our financial decisions—as well as the impact of financial trauma, scarcity, and anxiety on long-term financial well-being.

Listeners will gain insight into how understanding their money story, aligning financial decisions with personal values, and approaching money with greater self-awareness can lead to healthier financial habits and a more fulfilling relationship with money. The episode also examines how financial institutions and financial professionals are increasingly embracing a more human-centered approach to financial education and counseling.

Show Notes:

02:27 Jack Howard's personal finance journey: From student debt to money wellness leadership

05:11 A day in the life of Ally's Head of Money Wellness

06:40 Why financial success is about more than financial skills

08:54 Overview of Ally's Money Roots program

10:56 Understanding money mindset, money stories, and personal values

12:33 How a trauma-informed approach changes financial conversations

14:14 Addressing shame, judgment, and fear around money

15:07 Common money mindset challenges: scarcity, anxiety, and avoidance

18:13 Breaking down barriers: How financial professionals can build trust

19:06 The power of vulnerability in financial education and counseling

20:22 The future of financial wellness and human-centered banking

21:51 Jack's 2 Cents

Show Note Links:

Connect with Jack on Instagram!

Connect with Ally Bank on Instagram!

Connect with Ally Bank on X!

Connect with Ally Bank on Linkedin!

Want to get involved with AFCPE®?
Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today!

Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

In this episode of Real Money, Real Experts, hosts Dr. Brandy Baxter and Rachael DeLeon sit down with Lisa Whitley, accredited financial counselor, and founder of MoneyByLisa LLC, a Registered Investment Advisor domiciled in the District of Columbia.

 Lisa shares her unique journey as a Foreign Service Officer with the United States Agency for International Development into financial counseling and advocacy work. Together, they explore how financial professionals can use their firsthand client experiences to influence policy, support financial wellness initiatives, and create meaningful change at the local, state, and federal levels.

From affordability challenges and utility assistance programs to consumer protection and community advocacy, this conversation breaks down how advocacy doesn’t have to feel overwhelming — and why even one small step can make a lasting impact.

Whether you’re passionate about policy or simply looking for ways to better support your clients, this episode is a reminder that your voice matters.

Show Notes:

00:00 – Welcome back to Real Money, Real Experts

00:38 – Introducing guest Lisa Kirchenbauer

01:57 – Lisa’s journey into government relations and advocacy

03:15 – From Wall Street and United States Agency for International Development to financial counseling

04:40 – Why Lisa started her own firm, Money by Lisa

05:49 – What advocacy looks like in financial wellness

06:53 – Why advocacy can feel overwhelming — and how to simplify it

08:28 – Starting local: state and community-level advocacy

08:48 – The Association for Financial Counseling & Planning Education Advocacy Toolkit and practical resources

10:46 – Learning from other states and sharing solutions

11:35 – Why AFCs are subject matter experts in financial wellness

13:44 – Key policy issues impacting clients right now

16:08 – Practical first steps for getting involved in advocacy

17:48 – A real-world example of community advocacy creating policy change

19:49 – Lisa’s 2 Cents

20:59 – How the Government Relations Task Force supports the AFCPE community

Show Note Links:

Check out our Government Relations Advocacy Toolkit!  

Follow MoneyByLisa on Facebook!

Connect with Lisa on Linkedin!

Learn more about MoneyByLisa!

Want to get involved with AFCPE®?
Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today!

Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

In today's episode, Rachael and Brandy sit down with Dr. Sonya Lutter to explore the powerful connection between psychology, relationships, and financial decision-making. From financial stress and emotional spending to couples’ communication and the growing field of financial therapy, this conversation dives into the human side of money.

Dr. Lutter shares how stress impacts our ability to make financial decisions, why money arguments carry so much emotional weight in relationships, and how financial professionals can better support clients through observation, communication, and empathy. The discussion also explores the differences between financial psychology, financial counseling, and financial therapy — and why understanding those distinctions matters in practice.

Whether you’re a financial professional or simply curious about the emotional side of money, this episode offers valuable insights into how our thoughts, behaviors, and relationships shape financial wellness.

Show Notes:

00:31 Meet Dr. Sonya Lutter

02:05 How Dr. Lutter Combined Psychology & Financial Planning

04:57 Financial Psychology vs. Financial Therapy Explained

10:30 Where Financial Professionals Draw the Line with Clients

11:12 The Importance of Family Systems & Financial Conversations

12:08 Katrina’s Story: Grief, Money & Emotional Decision-Making

16:18 How Financial Stress Impacts Decision-Making

17:14 Fight-or-Flight Responses During Money Conversations

19:28 Why Stressed Clients Struggle to Retain Financial Information

20:43 How Financial Professionals Can Better Support Stressed Clients

23:29 Why Money Carries Emotional Weight in Relationships

24:15 Why Couples Argue About Money More Than Anything Else

26:21 The Importance of Financial Communication in Marriage

27:52 Research on Joint Bank Accounts & Relationship Satisfaction

30:23 Cohabitation, Shared Finances & Wealth Building

31:44 Dr. Lutter’s “Two Cents” Advice for Couples & Financial Planning

34:02 Where to Connect with Dr. Sonya Lutter

34:12 Key Takeaways from the Conversation

36:45 Closing Thoughts & Outro

Show Note Links:

Become an ASFP

Discover financial therapy certificate programs at Texas Tech 

Meet Dr. Sonya Lutter

Connect with Dr. Sonya Lutter 

Want to get involved with AFCPE®?
Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today!

Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

In this episode, we welcome Jessica Perrone, Accredited Financial Counselor (AFC®) and founder of HerFinIQ, to discuss how financial professionals can help clients confidently navigate the world of investing.

With over 16 years of experience on Wall Street, Jessica shares her unconventional journey into finance and how it shaped her mission to make investing more accessible—particularly for women and underserved communities. She emphasizes the importance of education over advice, and how simplifying complex financial concepts can empower clients to take action.

Jessica introduces practical frameworks, including her “financial ducks” approach—ensuring budgeting, saving, emergency funds, credit, and debt management are addressed before investing—and her “cereal box” analogy to help clients better understand investment accounts and assets.

Throughout the conversation, we explore:

1. Common misconceptions about investing, including the belief that you need significant capital to get started
2. The importance of helping clients develop an “investor identity”
3. How AFC® professionals can provide investment education without crossing into advice
4. Strategies for explaining risk and investment options in an approachable way
5. The role of confidence and behavior in financial decision-making

Jessica also highlights the growing need for accessible, accurate financial education in a landscape where misinformation is common.

This episode reinforces the critical role AFC® professionals play in bridging knowledge gaps, building client confidence, and supporting informed financial decision-making.

Show Notes:

01:10 Meet Jessica Perrone & HerFinIQ

03:40 Key money lessons: frugality, budgeting, resourcefulness & compassion

04:00 Breaking into Wall Street without a finance background

07:00 Why Jessica created HerFinIQ

10:30 Identity as an investor & why it matters

14:30 Why financial basics must come before investing (“financial ducks”)

16:15 Common misconceptions about investing

18:30 Barriers to entry & access to financial advisors

23:30 Building client confidence & asking the right questions

24:20 The role of confidence in financial decision-making

27:30 Understanding risk: stocks, ETFs & diversification

29:45 Jessica’s 2 Cents

Show Note Links:

https://www.herfiniq.com/

https://www.linkedin.com/in/jessicak/ 

https://www.facebook.com/HerFinIQ/ 

https://www.instagram.com/herfiniq 

https://www.youtube.com/@herfiniq 

Want to get involved with AFCPE®?
Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today!

Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

Divorce isn’t just a legal process—it’s a high-stakes financial restructuring, often driven by emotion. In this powerful episode, Gabriella Martinelli, founder of Ever After Wealth, breaks down what really happens when money, identity, and life as you know it are all on the line.

With over two decades of experience across both legal and financial spaces, Gabriella shares why traditional approaches fall short—and how financial professionals can better support clients during one of the most emotionally charged times in their lives.

From uncovering the real reason behind financial decisions (hint: it’s not always about the numbers) to understanding how fear, urgency, and loss of control shape outcomes, this conversation challenges everything you think you know about divorce planning.

You’ll walk away with a new perspective on:

1. Why divorce is more than a legal event—it’s a complete financial reset
2. How emotions directly impact financial decision-making
3. The power clients actually have (even when they feel powerless)
4. Why asking better questions can change everything

Whether you’re a financial professional or someone navigating a major life transition, this episode is your reminder: the numbers matter—but the why behind them matters even more.

Show Notes:

00:00 –Meet Gabriella Martinelli

02:30 – From legal career to divorce financial strategist

06:15 – Why she left wealth management to remain conflict-free

10:20 – Divorce as a “financial restructuring” (not just legal)

14:45 – The role of emotions in financial decision-making

19:30 – Advice for financial professionals working with divorce clients

24:10 – The “house story” & uncovering the real emotional driver

32:00 – How to ask better questions and reduce client overwhelm

36:45 – Navigating pressure, deadlines, and court timelines

43:20 – Where clients actually have power in the process

49:10 – Common emotional traps: “I want it all” vs. “I want nothing”

53:40 – Final takeaways for financial professionals

56:00 – How to connect with Gabriella + closing reflections

Show Note Links:

Listen to the Divorce and Money Podcast!

Look into the Ever After Blog!

Connect with Ever After on Instagram!

Connect with Divorce and Money on Instagram!

Connect with Gabriella on Linkedin!

Want to get involved with AFCPE®?
Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today!

Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

In this episode of Real Money, Real Experts, co-hosts Rachael DeLeon and Dr. Brandy Baxter are joined by Whitney Ramirez, founder of Diapers to Deposits and Financial Field Trips, to discuss innovative approaches to financial education that move beyond traditional instruction.

Whitney shares how her experiential learning model—“financial field trips”—helps learners apply financial concepts in real-world settings, from visiting banks and apartment complexes to exploring car dealerships. By meeting individuals where they are and building on their existing knowledge, her approach fosters deeper understanding, confidence, and long-term behavior change.

We explore key concepts including the financial literacy vortex, the importance of application-based learning, and how educators, counselors, and financial professionals can better engage both youth and adult learners.

This conversation offers practical insights for anyone looking to make financial education more impactful, relevant, and sustainable.

Show Notes:

03:19 The Story Behind the LED Backpack & Standing Out

04:20 How Financial Field Trips Began

05:28 The FAST Framework Explained

07:01 Applying Financial Education in Real Life

11:13 How Behavior Change Happens

13:24 Why Financial Field Trips Work

15:25 Applying These Strategies with Adult Clients

18:03 Teaching Through Storytelling: The “Loan Shark” Lesson

20:23 Planting Seeds Early in Financial Education

21:08 Whitney’s 2 Cents

Show Note Links:

Learn more about D2D Youth Money Hub! 

Connect with Whitney! 

Want to get involved with AFCPE®?
Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today!

Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

Hosts Dr. Brandy Baxter and Rachael DeLeon welcome longtime AFCPE member Dr. Barbara O’Neill to discuss changes in financial planning over 40 years, including increased automation and the uncertain readiness of AI, alongside AFCPE’s growing membership diversity.

 O’Neill defines tax-smart charitable giving as aligning donations with income-tax benefits and highlights additional psychological benefits of philanthropy.

She shares strategies including qualified charitable distributions from traditional IRAs, bunching deductions to exceed the standard deduction, donor-advised funds, and new 2026 charitable deductions for non-itemizers, while noting shifting tax rules for itemizers. 

The conversation also covers older adults’ needs—lower risk, lower taxes, simplicity, reliable income, and “fun money”—popular later-life class topics, solopreneur advice, and the importance of making financial education simple and actionable. 

Show Notes:

00:00 Meet our guest, Barbara O'Neill

02:16 How Finance Has Changed

03:08 AI and the Human Touch

05:48 Tax Smart Giving Basics

14:41 Keeping Up With Tax Law

15:37 Giving Tips for Young Adults

17:57 Older Adults Money Needs

27:10 Late Life Entrepreneurship

33:01 Barbara's Two Cents

Show Note Links:

Check out MoneyTalk!

Connect with MoneyTalk on Twitter!

Explore the MoneyTalk blog!

Grab your copy of Barbara's book!  

Want to get involved with AFCPE®?
Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today!

Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.