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One slow day of traffic? New headlines.

A week of soft sales? New ICP.

Open rates dip? New platform, new list, new ‘guru’ playbook.

It felt like leadership. It was chasing.

 Every time I overreacted to one outcome, I yanked the team attention off whatever we had been doing and sent them down fresh rabbit hole—new tech, new tactic, new market… rinse, repeat.

We never let the system compound. No consistency → no scale.

It finally clicked during Elevate 2018: we set the strategy, locked the system, and stopped reacting to every blip. 

Registrations wobbled, sponsors hesitated—we stayed on plan. 

The result 827 attendees for an insurance conference with zero CE.

Years later, people still tell me that single event changed their careers. 

That’s what consistency buys you… that chasing never will.

Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com

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