Is niche really niche anymore? Jun Lim, founder of Korean fragrance brand BORNTOSTANDOUT, wants to shake the industry up with bold and creative scents that challenge the status quo. In this interview we discuss Jun's origins as a fragrance lover/troll, the fragrance scene in Korea, and how he went from working in finance to starting his own brand. His approach to perfumery is unique. He pushes the boundaries, challenging what perfume is and can be. Jun talks his creative process, his two recent collections and what is next for the brand.

Follow BORNTOSTANDOUT on instagram: https://www.instagram.com/borntostandout.official

Find out more about the brand on their website: https://borntostandout.com/

Jun's emotional connection scent is Blue Jeans by Versace.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com.

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