In this episode of Lykken on Lending, I sit down with Jerry Rader of Alcova Mortgage to explore the deeper side of recruiting—where culture, calling, and character matter more than compensation. Jerry shares how his faith, leadership journey, and long-game approach to relationships have shaped a recruitment philosophy that prioritizes alignment over urgency. From identifying your company’s true culture to helping candidates uncover their “why,” this conversation is packed with timeless insights for building teams that last. If you care about sustainable growth and meaningful connections, this episode is for you.