Endless Shrimp is BACK at Red Lobster… a headline few people in the business world would have predicted.

The promotion played an over-hyped role in the company's 2024 bankruptcy filing, mostly because it was easier to explain than a bad real estate leaseback deal led by investors at the time – the actual cause of Red Lobster's financial trouble.

Their new CEO, Damola Adamolekun, is best known for leading the turnaround at P.F. Chang's and was handpicked by Fortress Investment Group, the investors that bought Red Lobster out of bankruptcy.

In November 2024, Adamolekun told Today he had ended the Endless Shrimp promotion "Because I know how to do math." And yet… six weeks before the end of the company's fiscal year… it looks like their best hope.

In this episode of the Art of Supply podcast, Kelly Barner looks back at Red Lobster:

- How much progress the company has made since their bankruptcy

- The cost pressures, both internal and external, they are struggling to overcome

- And the impact a media-savvy CEO has been able to have on restaurant traffic

Links:

Ultimate Endless Real Estate Costs at Red Lobster https://artofprocurement.com/blog/supply-ultimate-endless-real-estate-costs-at-red-lobster

Kelly Barner on LinkedIn: https://www.linkedin.com/in/kelly-barner-6884443/

Art of Supply LinkedIn newsletter: https://www.linkedin.com/newsletters/art-of-supply-6895142546301960193

Art of Supply on AOP: http://www.artofsupply.com

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