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In today’s episode, I sit down with Jonathan Isaac, an NBA player who redefined greatness through faith and purpose. From sharing a bank account with his mom in college to signing his first major contract, he learned that money alone doesn’t bring peace or fulfillment. After injuries threatened his career, he found clarity through his faith, leading him to create UNITUS, a faith-driven apparel and footwear brand known for the JUDAH sneakers—the first NBA signature shoes with visible Bible verses. We talk about discipline, perspective, and how real greatness comes from walking in faith, not chasing fame, wealth, or validation.
By David Meltzer, Entrepreneur.com4.9
18191,819 ratings
In today’s episode, I sit down with Jonathan Isaac, an NBA player who redefined greatness through faith and purpose. From sharing a bank account with his mom in college to signing his first major contract, he learned that money alone doesn’t bring peace or fulfillment. After injuries threatened his career, he found clarity through his faith, leading him to create UNITUS, a faith-driven apparel and footwear brand known for the JUDAH sneakers—the first NBA signature shoes with visible Bible verses. We talk about discipline, perspective, and how real greatness comes from walking in faith, not chasing fame, wealth, or validation.

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