Mountain bikes and beer are a classic combination, but there aren’t many bike companies that were literally founded in a brewery. REEB is one, though (the name is a clue there), and as you might expect from a bike company with as interesting an origin story as theirs, REEB does a lot of things differently. So we sat down with Jeff Lenosky and Adam Prosise to get the rundown on the company history; talk about their model lineup and how each one came about; discuss their manufacturing ethos, and a whole lot more.

TOPICS & TIMES:

• REEB’s origin story (3:16)
• Jeff & Adam joining REEB (7:01)
• REEB’s design philosophy (15:38)
• Redikyelous (20:11)
• Sqweeb (21:45)
• SST (28:09)
• BREWser (38:32)
• Jeff’s Big Idea (49:27)
• Adam’s Big Idea (50:16)

RELATED LINKS:

• Introducing: Blister Labs
• This Week’s Gear Giveaway
• Become a Blister Member
• Blister Mountain Bike Buyer’s Guide

OUR OTHER PODCASTS

• Off The Couch
• GEAR:30
• Blister Podcast

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