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today we're talking about 2025 fashion trends, the general sentiment on everyone's ins&outs lists, hot takes I think we need to keep in mind for the new year and very late reactions to Kate Moss' Zara collab!!
and the award for worst greenwashing this year goes to....🤪
Happy Holidays! ❄️Let's spend Boxing Day reflecting on the past year of trends in fashion, why personal style discourse both dominated and disappointed in 2024, my personal goals for 2025 and also a big thank you from me for the amazing support I've received this year!!!!hope wherever you are and whatever you're doing you have an amazing few days of joy & rest ❤️
today we're asking one simple* question: what does fast fashion mean in 2025?
video essay looking at the problems that come when we conflate parasocial relationships with consumption, using Matilda Djerf & Djerf Avenue drama, Grace Beverley's Tala, Aimee Smale's Odd Muse and Molly Mae's Maebe as examples 👀
"clean", "non-toxic", "natural", "refill" and "cruelty free" - is there actually any truth behind tiktok's favourite buzzwords???
"clean beauty", "cruelty free makeup" and the rise of similar greenwashing language in the beauty industry is only the tip of the iceberg when it comes to all the ways cosmetics' brands are duping us - listen to my chat with Good on You's co-founder Sandra Capponi for a breakdown on the beauty industry's struggle towards sustainability and some tips on how to navigate it!
thank you so much to Sandra for coming on to speak about her work with fashion and beauty greenwashing!
link to good on you's beauty greenwashing report: https://goodonyou.eco/beauty-sustainability-scorecard/
🫶 thanks sm for watching - pls like, comment and subscribe xx
today we're talking about the Netflix documentary about exploitation - made with exploitation, 'vegan' suede (?????), Molly Mae's vogue interview and backlash on brand Maebe, the good and bad trend predictions for 2025, @VestiaireCollective brilliant new campaign, the viral Target jacket & more!!!!
IMPORTANT NOTE: vestiaire collective campaign isn't actually paid as far as I'm aware, but they're providing the education course for free to these influencers!
today we're talking about Zara allegedly endangering their workers in Valencia, the coach conspiracy & how much ppl will pay for an "it bag", why 'mid tier' brands are lying to consumers, reactions to H&M's unveiling "preloved archive" &&& so much more - hope you like it!!!
03:55 tiktok & 'expensive fast fashion'
06:41the importance of garment tags
08:31 H&M "archive"
10:30 dragging tiktok live
11:37 "my style then and now" trend
15:18 temu dupe / trixie mattel
16:45 amazon's new "haul" platform
17:30 coach conspiracy & susty fashion debate
20:50 do we no longer care for clothes??
23:23 byeee
social media (esp tiktok) glamourises consumption, pushing us to tie our identity to what we buy and what it says about us - so lets breaks down and talk about how the apps / content / language we see online is specifically designed to make you impulse buy, and also how to stop yourself from giving in!!!!
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