On this episode of The Product Thinking Podcast, Melissa Perri is looking back on 2021. She is reflecting on the learnings and conversations she had about product strategy and product management. Melissa shares her tips for product leaders, and what they need to be focusing on within their organizations as they enter the new year.  

Here are some key points you’ll hear Melissa talk about: 

The conversation is shifting towards product thinking - not just in the sense of adopting and implementing processes, but asking what it really means to think like a product manager. Product leaders are now critically thinking about what the systems they use and how they interact with each other, as well as how they can influence people they don't have direct authority over. Product leaders are also starting to utilize their skills across different platforms. It's not only about process anymore, but also product strategy and product operations. [2:12]

Product leaders need to have systems in place that help them scale. They also need to have product operations processes that can gather data and pass it along to product managers so that they can implement product strategy. [5:19]

Product led growth is not a replacement for sales. Product led growth is simply your product being so good that it sells itself. Companies need to work on their onboarding if they decide they want to go in the direction of product led growth. [9:16]

Product managers need to think about the way they deliver value to customers, and whether or not doing so takes away from the ecosystems their customers live in. "If we have a responsibility as product managers to build great products for our customers, we also have to make sure that we're not inadvertently hurting other people," Melissa advises. [10:40]

It's important as a product manager to pay attention to the new technologies on the market. Pay attention to what investors are investing in, and think about what value you can harness to your customers from these new technologies. [14:38]

Resources

Melissa Perri on LinkedIn | Twitter

MelissaPerri.com