The CMO Podcast

Reflections on the Journey to Chief Marketing Officer with Jim Stengel


Listen Later

This week's episode is something a little different. Jim returns to the beautiful Miraval Berkshires — a place known for reflection, intention, and growth. And that spirit is exactly what this conversation is all about: Jim's own Reflections on the Journey to Chief Marketing Officer.

We each have our own journey, but today, Jim will take you through his — including an internal viral campaign within P&G that ultimately led to him being offered the role. Then, he walks us through my version of the CMO To-Do List: ten key characteristics to help you ascend the ladder. So whether you're aspiring to the CMO seat, just starting your marketing journey, or simply curious about how leaders grow — this one’s for you. Let’s jump in!

Head over to our LinkedIn to complete your own Marketer’s Self-Evaluation.

---

This week's episode is brought to you by

Deloitte and StrawberryFrog.

Learn more: https://strawberryfrog.com/jim

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

...more
View all episodesView all episodes
Download on the App Store

The CMO PodcastBy vYve & Jim Stengel

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

340 ratings


More shows like The CMO Podcast

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

177 Listeners

The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

114 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,258 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,998 Listeners

Inside the Strategy Room by McKinsey & Company

Inside the Strategy Room

171 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

36 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

42 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,414 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

147 Listeners

Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

Coaching Real Leaders

652 Listeners

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) by Dave Gerhardt

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

40 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

84 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

152 Listeners