A new year is the perfect time to revisit your goals and refresh the vision that defines your personal brand. And who better to guide us through that process than my friend (and returning guest), Stefanie Marrone? Stefanie is the powerhouse behind the Social Media Butterfly blog, where she tackles the latest issues affecting lawyers and legal marketers. She’s a LinkedIn pro and an early adopter of the platform, but her expertise extends far beyond—covering social media strategies, branding, and marketing at large.

In this episode of Branding Room Only, Stefanie and I dive into actionable strategies to help you revitalize your personal brand for the year ahead. You’ll learn how to build your brand both internally and externally, create authentic content (with a little help from AI), and connect more effectively with your audience. Plus, we’ll talk about embracing stretch moments to grow and stand out in a way that feels true to you.

1:33 - Stefanie’s personal brand definition, how she defines herself in three (or four) words, and her favorite quotes and hype songs

11:42 - Stefanie’s struggles as a talker, what led to her going on LinkedIn, and why her brand exploded

17:50 - How Stefanie and I met, our similarities, and one non-social media way you can build your brand

22:38 - Three actionable steps you can take in January to set a strong foundation for your personal brand

27:34 - One of the most important things you can do with your content

30:53 - The power and importance of internal branding and some suggestions for how you can do it

35:07 - Personal versus professional persona, the struggle to pivot between the two, and how some corporate cultures make it more difficult

41:28 - How to use AI tools to get more effective and authentic content as your output

46:43 - Content creation strategy insights you can use without having to start from scratch

52:17 - Habit-building recommendations for you to adopt this year so you can consistently elevate your brand

Mentioned In Refresh Your Personal Brand and Stand Out in the New Year with Stefanie Marrone

The Social Media Butterfly | LinkedIn | Instagram | Threads

Branding Room Only Interview With Stefanie Marrone: Loving LinkedIn

New York City Bar Association

2025 Intention and Goal Setting Webinar

Personal Branding Strategy Sessions

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.

To learn more about Paula and her services, go to

We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. 

Reserve your seat at paulaedgar.com/events.