Regenerative Business with Sam Garcia

Sam Garcia & Dirty Alchemy presents… NEW FREE VIDEO TRAINING: 10X your visibility (without social media)

How to build amazing relationships with people interested in your work WITHOUT spending hours every week on social media (actually - no social media required)

In this free video training, you will:

💦Learn the 3 visibility channels that will fill up your audience with incredible humans interested in your work, and make you the go-to person in your industry

🏃Finally get the f*ck off social media & decentralize your business from the algorithm (come on, we’ve all seen the documentary – it’s no good. Can we please collectively unfry our dopamine receptors??)

👯Identify the exact visibility channel that aligns with your True Nature & your business’s mission so you can stop wasting time trying to be “omnipresent” 🙄

Logistics:

The video training will drop on Thursday, July 18th at 9am ET.

You’ll have free access to the training until Sunday, July 21 at 11:59pm ET.

GET THE GOODS: https://learn.thedirtyalchemy.com/10x

I get it. YOU’RE TIRED.

🐹Of the hamster wheel of content creation (just to post something that essentially dies within 24 hours)

😵‍💫Of opening IG to post & looking at the clock 2 hours later wondering WTF just happened.

👷Of having to be a videographer & customer service professional & graphic designer – in addition to the actual craft of your business – just to (hopefully) get more eyes on your work.

Maybe you even feel like there is no out. Meta is your overlord & you must bow in submission or your business will crumble.

It’s not. Trust me.

What if I told you that social media wasn’t necessary for growing your business beyond multiple-6-figures?

Well actually – there are 3 entire CATEGORIES of ways to do just that.

Let me teach you how: https://learn.thedirtyalchemy.com/10x

While the “maybe I’ll just have a referral-based business” thoughts have run through your head from time to time – you know you’re meant for more.

You know your work deserves 10X more visibility than it’s getting now.

And while maybe YOU don’t want to be famous, your business definitely does.

🙅‍♀️ This is how my client Amanda used to fill her high ticket 1:1 offer without posting on IG once.

👩‍❤️‍💋‍👨 And my client Jamie used to fill her group program on the first launch while spending more time with her husband and fur babies.

This sh*t doesn’t just work - it feels GOOD.

Sign up here: https://learn.thedirtyalchemy.com/10x

A lot of people don’t know that I grew my business without social media.

I even hired my first full-time team member & hit my first multi-six figures in business before having an “audience” of any kind.

I know it’s “cool” to have thousands, or tens of thousands (or way more!!) people publicly declaring their approval of your work via that simple IG follow…

…to the point where people assign it as an indicator of success.

…where the SECRET to all their business problems is a bigger audience.

But it is NOT necessary for the business or impact you want.

Building my business off of social media worked because it was based on a sexy mix of a “relationships first” mentality & learning the visibility channels that don’t rely on “social engagement.”

🌟 It led me to dreams-do-come-true collaborations.

🌟 To new clients.

🌟 To speaking opportunities.

🌟 To me being able to hire people + raise my rates again and again.

And it's exactly what I’ll teach in this free training!

It even allowed me the time freedom (and cash flow) to build an “audience” over time, in alignment with my longer term goals.

And considering I have been the behind-the-scenes marketer & right-hand-woman of some of the leading (weirdo, creative, occult) multi-7-figure businesses in the online space, as well as the business coach of hundred of heart-centered online business owners – I’m not just speaking from the singular experience of within my business.

There’s a whole world of visibility off of IG. Come play!

Get the free video training: https://learn.thedirtyalchemy.com/10x

The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business.

Learn more here: https://regenerativebusinesscreationlab.com

Today we're talking about War Tax Resistance (aka not paying taxes to fund genocide) with Jessie Susannah Karnatz, aka the Money Witch.

We dig into how, why (or why not), and why you may be resisting taxes in general (including neurodiversity + your shadow).

For the full episode notes, head over to https://www.thedirtyalchemy.com/podcast

Jessie Susannah Karnatz, aka the Money Witch, brings capitalism-critical, shame-free education to healers, hustlers, and creatives in order to catalyze change in their financial lives. She believes healing our finances will bring blessing to our lives, our lineages, and our communities. She offers education, Money Magic products, and Intuitive Financial Coaching online and in the Bay Area (unceded "oh-low-nee" land) and does it all with impeccable business lady style.

Jessie Susannah is the cult leader at Money Coven, an online web of magical beings who are healing their relationship with money, showing up for their financial self care, and becoming powerful stewards to their resources.

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Tune in for a behind the scenes of 10X business growth overnight (and using IG to land clients) w/ Jenna Warriner

Jenna Warriner is a Marketing Coach, Social Media Management agency owner and host of the Shiny New Clients Podcast. Through her program Magic Marketing Machine she simplifies Instagram marketing, and teaches small business owners and freelancers how to create a gorgeous, sustainable online presence and turn their followers into clients.

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Tune in for a deep dive with Business Witch Rachael Maddox, on uncensoring your voice, unleashing your true genius into your business, and her story of burning down her very successful business (to step into one that is more free, fun, and profitable).

Get your hands on the resources mentioned in this episode here:

• Free Cackle Ritual: https://www.rebloomtogether.com/cackle
• Sign up for Business Witchery before March 13, 2024 for early bird pricing! (details here)
• Potion Party for Palestine - live March 11th (details here)
• Rachael's website to grab her books + more: https://www.rebloomtogether.com/

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Today we're digging into some very practical ways to support your body and it's capacity for you to hold more success while growing your business and impact.

" In folk herbalism and western herbalism there's a lot of practice around, before we're going to try to correct anything, we flood the body with nourishment and resourcing. Because why would we try to repair something if we're deficient? Which I think is a really good thing to think about in life and business and anything. Like, if you're going to fix a problem, first flood the environment with resourcing then go start making corrections." - Julia Albain

Julia Albain is an Energy Worker and lover of humans. She began my work with Energy 9+ years ago as a Reiki Master Practitioner and Teacher in the Tibetan/ Usui and Karuna lineages. Since then, she's added Integrative Energy Medicine, Shamanic Healing Work, BodyTalk, Folk/Western Herbalism & Plant Medicine, and more to her medley of skills. She has served hundreds (possibly thousands??) of private clients and students in a variety of capacities with the intention of awakening the natural healing abilities that live in each of us, and supporting the emergence of energetic perception & skill as a birthright and way of life.

You can learn more about her work + work with her at:

Radical Healers: https://www.radicalhealers.org/

Albain Energy Medicine: https://albainenergymedicine.com/

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Okay, so let's just jump into what the big news is, which is that the Regenerative Business book is now available as an audiobook. So, this has been months and months and months in the making, less so in the sense that I've been working on it for months and more so in the sense that I really thought that I was going to create the entire audiobook back in August, 2023.

It was  my big  August, 2023 goal. And then just, I mean, first of all, the Maui fires happened and that took a turn on a lot of things, and then I got mono, and then there was travel, and then there's like a bunch of excuses.

This month, January 2024, a big goal of mine was to get this audiobook done and it is finally here. I'm so excited to share it with you. You can purchase it now at shop.thedirtyalchemy.com. I'll also put in the show notes and tune in now for the introduction. To give you a little taste.

Ready to snag your copy of the audiobook? Click here: https://shop.thedirtyalchemy.com/products/regenerative-business-audiobook

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

RESOURCES:

• Evergreen Ecosystems (50% off presale): https://learn.thedirtyalchemy.com/offers/dinuJvKr/checkout
• Soul of Business Meditation: https://www.thedirtyalchemy.com/free-guided-meditation

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Let's talk planting seeds now (making the most of your time and money) so that it is working and growing for you in the background of your life and business!

Evergreen Ecosystems on Presale this month for 50% off! Learn more here:

https://learn.thedirtyalchemy.com/offers/dinuJvKr/checkout

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

TRANSCRIPT: Hi, everyone. Welcome back to the Regenerative Business Podcast with Sam Garcia, which is who I am.  And I have a special guest today. I have been saying this for weeks, but I'm so excited to have Robin Langford here from Wicked Veracity. She is a traditional astrologer. She is a stoic. She is a witchy human.

I don't even know if, like, do you identify as a witch?  Oh, she's a witch.  aNd she's been on for the last few years giving our annual forecasts. For those who are into astrology but don't know traditional astrology, it is  far more accurate and impressive  when it comes to actual  I guess predicting the future.

Can we just, yeah, predicting the future. So if you've worked with people who are more modern astrology or, or archetypal astrology or all the other types of astrology, and you've been like, this is bullshit. It's because it wasn't traditional astrology. So strap yourselves in

and hi Robin.  Hello.  Yes. I am a traditional astrologer and it is predictive.

I do believe fate's a thing. And. I do think that the other forms of astrology are exceptionally good at personality things and helping people get to know it, know themselves but they don't, they fall apart a little bit when it comes to predictive astrology in my experience.  Yeah, so let's just jump in.

We were talking a little bit before and I was like, I don't,  I don't want to say things.  And Sam's like, no, say the thing. So we're just going to start off. I'm going to say this.  Go ahead.

Oh, I was just gonna say, I'm, I,  Robin didn't want to say things, but I was like, no, the people listening to this podcast are like more prepper type, they're, they know that the world is going to shit and they've been sensing it, like, whether you psychically sense it or you're looking around and you're like, crossing your fingers that the American government falls apart, like, this might be our year, you guys.

Not this year, but this is the last, what I would say, But it's also a pretty semi stable year for a while. Because 2027 have a variety of things that are going to be happening that are a little  unsettling and that indicate a lot of massive change. And one of the examples that I'm going to give, and there's a bunch, but I'm only going to do the one,  is that in 2025,  it Uranus moves into Gemini and Uranus has been in Gemini in American history three times, and those three times were the American Revolution, the  Civil War and World War Two and that sounds scary, which is why I'm like, I'm not really ready to have a conversation about it, but the thing to remember is, whether you like the American government or not, all three of those movements moved social justice and liberation forward unequivocally and in massive ways  and while they were war is horrible, et cetera, et cetera.

People dying sucks, right?  It's generally necessary in the course of human events to have a war if you want things to change. So,  none of those were objectively bad for everybody,  period. Right? Like, there were a lot of people who made a lot of money. There were a lot of people who got more freedom. I would argue that's pretty fantastic.

Yeah.  And so a lot of good things come out of war, whether people want to admit it or not,  and I'm not saying that this will be a war because each thing has looked different slightly. Right. But  it's like, there could be some.  A greater degree of instability, not this year as much. But coming up, and so the way that I'm looking at this year is like a very.

almost preppery kind of year, which is what we were talking about. And a lot of my magical creatures, which is what I identify. I mean, I, my clientele tend to be entrepreneurs that are either neurodivergent or magical and sometimes both. And a lot of my magical creatures have already kind of been like, I want to solidify this.

I want. I want more security here. I want less reliance there. And I think that's a lot of what you tapped into with your book. Is that feeling that the magical creatures have been, it's been building. And the reason it's been building is because the astrology is moving in that direction. Right. And.

Yeah.

The other thing we wanted to preface was if you hear things about this year or future years, it doesn't necessarily mean that that is going to be your personal life experience, because our, this is the astrology of the collective, not necessarily the astrology that you personally will be experiencing.

If you want to know how exact things hit your chart, your personal chart, work with an astrologer because they will be able to tell you,

oh,

oh, oh, maybe not work with an astrologer. Work with a traditional astrologer, not just any astrologer. It doesn't have to be me, but like, you want to make sure that they're a Hellenistic astrologer or they say they're a traditional astrologer because.

You just do. And if you want to work with me, that's great. But if you don't, like, that's who I would go to. And you

can't hire Robin for individual readings. She's fantastic. And I've only heard insanely positive things about having a reading with her. So her or another traditional astrologer would definitely serve you.

For like a once a year check in with

how this year will look like for you.  Absolutely. Cause there's so many different things that impact whether or not a transit, which is like what the planets are doing at any given moment are going to have an impact on you. And just some of them is like, where are the eclipses in your chart?

Is your chart specifically being triggered by any of the events? What is your annual perfection? There are so many things. And if it's none of those are being affected in your chart, you might not even notice it. You might be like, I don't know. I was on a cruise. It was fine.  You know, it could be nothing for you.

All right. So those are all my caveats,  right? That's all of them. We can yeah. So I'm going to say that January is a really big new beginning in a way that most  calendar year, new years are not. And that's because Mercury station direct on new year's day, Jupiter station direct a couple of days before there's only one planet in the sky that is retrograde right now, and that is Uranus.

And he's like. He's fine that he's retrograde, right? This January, February, specifically January though, is when, if you were gonna hustle, that's, that's when I'd be hustling and I'd be planting all your seeds and kind of getting a really good idea of what would serve you well, and  what your ideal is, and working towards that as hard as you can, so that even if there's a storm later on, that you have, you know, you have your, you have your hurricane supplies, you have your You know what I'm saying?

Like you have the foundation set as an entrepreneur for what you want. You're not, this isn't maybe the best year to do wild and I don't know. Is there ever a good year to do wild and crazy things? I mean, you're going to do what you're going to do, right. But  it's a great year to really figure out like what would serve me fantastically.

And to be putting that into place and trying to get the habit down. And that's pretty much from January 1st to March 15th. I don't really have a lot of bad things to say about that period. It's pretty functional. I am going to just, if you're not on my, if you're not on my email list, you should absolutely be on my email list because I break it down every week.

Right. And there's some pretty significant things that are happening in January. I'm going to go over them very briefly here, January 20th, we have the last. Pluto conjunction with a planet that's in Capricorn and it happens at 59 minutes 50 or like 29 degrees 59 minutes was like as far as the very last inch of Capricorn and Pluto has been in Capricorn transforming that area of life for everybody since 2008.

And that was like a lot of the banking crisis stuff that we had and the housing bubbles and like all of that the  Bitcoin the new way that we worked with money like that kind of thing was pluto and in capricorn what it looks like pluto and aquarius is going to be which he we had a little preview from like March to June of last year it looks like it's going to have a lot to do with AI and, and how AI is probably going to explode over the next 19 years.

That's the best guess that we have right now. And just typically like if I look at the 200 year rotations, which I've done there's a lot of tech advancements for whatever that meant in whatever period going all tech and cultural advancements going all the way back to like 50.  So  I can go, that.

That seems to be true. And so.  That's not a bad thing. It's not a scary thing. And if, and if March to June of last year, doesn't ring any bells. It's possible Aquarius isn't super active in your chart. But if March not, not March 8th, April March to June. But if you're like, what is Pluto in Aquarius? What transformation is that going to be for me?

These are the dates I want you to remember.  February 5th,  February 14th. February 17th, and February 22nd, and the reasons for that is because the first three of those, we have Mercury, then Mars, then Venus conjunct Pluto at that zero degrees. Okay. And  if, if that was significant for you, I promise you, you're going to notice.

And the last one, which was February 22nd is there's a Mars Venus conjunction in Aquarius at like six degrees. And so that area of life is going to be super, super obviously highlighted. The other thing I'm going to say is, as far as Aquarius previews go, I actually have a few other dates, March 30th.

I'm sorry, March 31st of 2020.  There was a Mars Saturn conjunction  at the zero degree of Aquarius point, and it was probably a disagreement or warlike stance in this area of life or someplace that you

Join us in the Regenerative Business Creation Lab here.

I’m so excited that you’re tuning in today because it’s a really juicy episode: we’re talking about how to actually put your goals into action and how to make your dreams & desires a reality.

Part of making your big goals a reality needs to include breaking them down into more manageable, bite-sized goals. That means breaking down your big goal by what you can accomplish in a month or a quarter.

For example - if your big goal is to be able to lift 200 pounds at the gym but you've never been to the gym before, you might have your goal for the first month to be to sign up for a gym membership & learn proper lifting form so you don’t hurt yourself… and to lift 20 pounds. And your goal for the next months to be to live to lift 40 pounds. And so on.  

The same goes for your business goals, which is largely what we’re going to be focusing on in today’s episode (although you can apply these same principles to other areas of your life).

If your goal is to create your first online program, your goal for the first month might be to get super clear on what the program is, who your ideal client is, and what transformation you’re guiding them through. Your goal for the second month might be to outline your program, and your goal for the third month might be to begin teasing your audience and marketing your program to prepare for launching it.

That obviously requires a project plan.

But there are other goals that require consistent daily or weekly action - the same things over and over again… like making offers online, reaching out to people you want to work with, following up with prospects.

If that’s the case you need to define your daily or weekly Business Tasks that mark little successes you have each week in getting your business where you want it to be. So you can celebrate with a “hell yeah!” at the end of every week for getting things done. Even if all you got done was having one new discovery call, or finally taking care of that thing you’ve been putting off that only ended up taking 20 minutes (I know I’m not the only one who does this!).

When you do this, you’ll have manageable mini-accomplishments along the way that will help you reach your big goal. The trick is to make a concrete timeframe for you to accomplish each smaller goal — and then stick to it.

And these mini-goals are actually a way that you can create a huge impact without even realizing it. (Because part of this business alchemy event is to help you get more impact in 2021!)

The second part of this is answering - How will I reward myself for doing my weekly & daily tasks that push me towards my goals?

You want to be Rewarding for doing the things you think move you toward your goal (like reaching out to prospects daily) versus only rewarding yourself for hitting goals, like signing a new client or hitting your launch goal.

Then you can assess monthly if the consistent tasks are working or if you need to change them up next month. (or get better at copywriting or sales conversations or whatever.)

Every time you lift that additional 10 pounds, or every time you post on Instagram to nurture your audience, it might not feel like a lot to you because you know that your goal at the end of the day is much larger than just this one thing. But this is still having a huge impact on your body, or is having a huge impact on your audience & your business. It's actually kind of amazing that these little steps that we take every day can be so impactful in our lives and can get us to where we want to be sometimes without us even realizing it. Like, you'll just go on auto pilot taking care of these tiny goals and not thinking much of it, and then at the end of three months or six months you realize that you've made so much progress along the way.

An important piece of this is - You have to make your goals automatic. This means they're not something that you can easily forget about. You do not want to have to rely on motivation to hit your goals. Because you better bet that your motivation will run out by February.

Making hitting your goals automatic means having a clear monthly or weekly plan. It means scheduling time to work on carrying out your plan. Or hiring people to do it for you with a very clear desired end result outlined.

Put every step of your goals, even the small ones, into your calendar so that it's always on the top of your list.

Or use a project management tool like Asana to keep things organized.

For your daily or weekly consistent tasks - put them on your calendar. Maybe it’s 9-10am everyday, writing a new pitch email to someone you’d love to work with, or writing a certain # of words for your book.

If your goal is to be more healthy, and you find a local gym and then schedule in your calendar 3 times a week that you’ll go there (knowing you can change the dates and times around when they arise)… you’re already halfway there because you’ll be reminded and you’ll be able to keep track of if you’re actually doing it. Then you just need to actually do the damn thing.

So. Let’s look at some business goals and how they might play out for you.

We get questions all the time from people wondering about the best way to build their online presence or program. And I know a lot of people listening right now are probably thinking about their own online program that they would like to create. So I wanted to talk a little bit about what it would look like to make creating an online program a reality.

Here at Dirty Alchemy, we help magical online business owners scale their profit, reach, and impact. We’ve assisted with dozens of launches and made our clients multiple 7 figures in 2021 alone. We know the ins and outs of what makes a good launch. Usually someone just has to tell me a little bit about what they’re planning and I can tell if it’s going to be a success or not. 

Why is it sometimes guaranteed not to be successful? Because some entrepreneurs don’t really have a plan in place. They charge in headfirst toward what they want without setting those smaller goals we talked about. And then things are just… chaos. Because a launch isn’t casual. It takes planning and intention to be successful.

So, anyway. While our past offers have been with multiple 6 figure and 7 figure entrepreneurs to launch their programs, and build their audience... we’re creating something new for 2021 so we’re going through this process too.

I’ve seen time and again the CEOs or online business owners I work with in this hamster wheel. They are visionaries, creators, leaders, and they’re stuck in the day to day, micromanaging and stressed the fuck out, not even able to do the spiritual practices they teach!

The Harvard business review actually did a study on CEOs and they found that CEOs fall into 2 categories- ceo managers & ceo visionaries. CEO managers spend their time - you guessed it - managing their employees or micromanaging their managers and hung up on the day to day. The visionaries spend their time focusing on the big picture, the long term, and building up the brand. With a trusted team in place to handle the rest. And guess what? The visionaries run more efficient businesses.

So I’m so excited to roll out this 12 week program to help solopreneurs or online business owners who work with a piece-mealed team of contractors to elevate themselves into being the ceo & visionary of their business. So that their business is run by people that love supporting them & impact hundreds or thousands of people, while making a profit. They work for the most part in their zone of genius - creating programs, working with clients, speaking, writing, designing new methods, whatever it is for them - they have spaciousness in their life to download the vision for their business & to practice what they preach on a cellular level. It’s designed as a small group program for only 10-15 women so you get super hands on support & it’s going to be so good.

Side note, if you want to get on the early access list for that go to thedirtyalchemy.com/mastermind

So. You can see here that the transformation is the backbone of the program. It’s also the key to good marketing. It’s not about how long your program is or how many sessions, it’s about knowing your people, knowing where they’re at, what they struggle with & where they want to go.

And a “transformation” is just a fancy way of saying that people have a goal they want to hit. If someone is going into your program with the specific intention of transforming into someone who is more magical, or someone who understands astrology better, or someone who can overcome relationship blockages - whatever the desired transformation is - that's their goal. And it's worth noting that as you are guiding people through your program, you may want to employ these exact same guidelines to help your clients reach that goal. Small, focused goals. Focus on what matters. And make your goals concrete and automatic right in your calendar.

As a business owner, your goals should center around who your people are, what problems they have, and what transformation you’re going to take them through. The Before & After. Don’t lose sight of that fact as you’re pursuing your own goals.

When you get clear on the people you serve and what their end result of working with you is. You’re golden. This is step 1 in your offer creation and your pricing & your copywriting.

So. How to hit all those business goals.

Let's start by working backwards a little bit. Go back to Day 2 of Your Best Year Yet -- 

What's your annual revenue goal? 

What do you need to hit quarterly (meaning dividing your annual revenue goal by 4) and monthly (meaning dividi