Regenerative Business with Sam Garcia

Okay! So today we’re talking about goal setting. 

Goal setting is about giving a direction so that your actions and your magic are focused on a desired outcome.

It also gives direction to the much larger support system that exists & wants to support you on your journey, be it angels, God, Jupiter, Venus, your ancestors, spirit guides, or whatever else you relate to as the massive amount of beings and energy that wants to support you in your work.

We are lucky to be magical business owners because we have so much more support than muggle-owned businesses who solely rely on their blood sweat and tears.

Before we dig into specific business goals for the year it’s important for you to clarify a larger context.

What you want out of your life.

So, like I said, the subtitle for this event is: the free 5-day business alchemy experience for more fulfillment, impact, and cold hard cash in 2021. And I really want you to take away from this event how to get those three things.

Defining what you want in life is your key to make sure that 2021 is the year that checks the fulfillment box.

And don’t worry about how to get there today. We’re digging into all those details on Thursday. Today is just about setting that target to begin with. Because you need a target to know where to aim your energy.

Basically… if you want to go after something, you have to first know what it is. Sounds super basic, but setting goals for what you want is a surprisingly potent kind of magic.

So. I know we all want to get to the juicy goal setting. But let’s start with talking about WHY you should be setting goals. Because that’s the best way to know what might be blocking our goals from coming true.

Some people are afraid to set goals because they’re afraid that they won’t like what they get…

They don’t want to get clients, because they’re afraid they might hate them and be trapped in the contract.

They don’t want to fall in love because they’re worried their partners might be needy or take up too much of their time.

They don’t want a house, because what about property taxes? And how are they gonna clean a house that big?

And on and on. Our subconscious can come up with an endless number of reasons why we can’t have the things we want. And a lot of the time, we don’t even realize they’re excuses. We just see them as fact.

But they’re not facts. They’re fears.

I just want to give you permission right now that you can handle it. And you can change your mind. If you get your goal and you hate it, then pivot. Change your goal. Change your business. Dump the guy. Whatever.

But if a part of you deeply wants something, then the best way to get clarity is to get the damn thing. And see what happens.

You are smart enough & capable enough to know how to handle the situation when it comes and to resolve it or find someone to help you with it.

So… now it’s time. 

Grab your journal and ask yourself — 

1. What do you really truly totally want?
2. What would you want if no one would judge you for it?
3. If no one would get pissed about you wanting it?
4. If you without a doubt 100% would get it?
5. What would you want if there was a magic wand that would wave & instantly grant it to you?

I’m purposely asking this with these wording variations. Please answer all of these separately, because it’ll often bring up separate answers from you. 

So many of us feel guilty about what we want. We don’t even dream of having certain things bc we don’t think we could have it or we have guilt around it or whatever baggage comes along with it. Or we don’t think we deserve to have something good.

We won’t even add something to favorites on an online store because we have a twinge in our hearts that we can’t afford it, so we can’t even admit to liking it or wanting it.

So. Go into each area of life and look at what you truly want. They can be deep wants (like a more rich spiritual life) or things that you might tell yourself you shouldn’t want because they could be considered flashy or shallow (want a brand new car? A month long trip to Tahiti? Or a fully funded emergency fund? Write it down!)

Go into this for where you live, who you spend your time with, how much you work, who’s on your support team, if you have pets or children, and so on.

These goals can be diverse as you are, so don’t be afraid to include everything.

Next ask yourself:

1. How do you want to feel?
2. And how would getting what you desire make you feel?

This is an important separate step because you don’t want to fall into the trap of hitting goals while still feeling miserable, or unsafe, or stressed the fuck out.

Often we want what we want because we want to feel a certain way. We want a 7 figure business because we’ll finally feel powerful, or safe. We want a man because we think it’ll make us feel loved. Or a Porsche bc we’ll feel wealthy.

The key here is there is no guarantee that getting what you want will 

Of course, if you’re not making enough to pay your bills or live in a safe part of town or afford healthy food, that’s a different story. But after covering base needs, how we feel is affected very little by what happens externally. So building up our own ability to feel the way we want to feel is an important complementary part to goal setting. Work on your goals, while also working on feeling the way you want to feel. Practice feeling how you want to feel, especially in connection to taking action on our goals.

So. Let’s talk about SMART goals.

Maybe you've heard of this before. SMART stands for specific, measurable, attainable, relevant, and time bound. Structuring your goals this way gives you an anchor as your setting goals and a framework for how to achieve them.

And I want to add a note here about specific vs. non-specific manifestors in Human Design. You can find out whether you're a specific or non-specific manifestor by looking at the arrow at the bottom left of your chart.

The idea is that some people are built to be really specific in their goal setting & desires. The more detail the better. While others - the non-specific manifestors

You can google how to find that in your own human design chart, but I personally found it very useful bc I found out I was nonspecific so it’s better for me to focus on how I want to feel & more general desires.

 it helps some people to get super specific about their exact vision for the future. Get super clear on what your soul is pushing you to do. The magic is in the details, so load up your vision with all the sensations and things you want to draw in. 

Then there are non-specific manifestors. The name is a little misleading, because specificity is still the key here. You need to know what you want.

The difference is that, if you’re a non-specific manifestor, you’re giving the universe a few different options to choose from for your vision. This isn’t the same as calling in every vision you have, it’s just expanding your arsenal. So if your vision is to increase your audience, instead of hyper-focusing on getting a feature in Forbes, you might say, “I want to be featured in an online publication that gets 10 million views a month by February of this year.” It’s still a specific goal, but it’s a little more flexible.

So. Pick which approach sounds like it would work better for you. You might want to consulate your Human Design chart to see what it indicates about you. And then turn everything you want into a SMART goal.

Set 1-3 goals like this for every area of your life: work, money, love, family, spirituality, fun, and health.

For example…

In the fun category. Your goal might go from “I want to learn to kite surf” to “I’m going to find a kitesurf instructor & book a session by Feb 15. Then I’m going to practice at least 1x/week.”

In the family category. Your goal to buy a house becomes, “I’m going to buy a 4 bedroom, 3000 square foot house on Maui (or wherever you want to buy your house) by June 2021.” 

In the spirituality category. Your goal to take more time to do magic might become “I’m going to set aside ten minutes every morning to do my gratitude ritual.”

In the money category. Your goal to make a million dollars might become “I’m going to spend the first three months of 2021 carefully nurturing my audience so that they’re ready for the launch of my life-changing program in November that’s going to generate a huge influx of energy and cash in my life.”

And so on.

You may need to do a little research in this process. These can be multi-step.

Reframing from a vague desire to a tangible goal could require you to have a research phase, like in my kitesurf example. I need to find who teaches this.

Or maybe you don’t have a morning ritual but you want one. Then you need to actually decide what it’s going to be. So make a date that you’ll decide by.

For the money category, I want you to set your Annual Revenue Goal. This will give you a template for what you want your income to look like, which will help guide you as you’re planning your business and career moves.

If you did yesterday’s visualization, then you can use that connection point to help define your revenue goal. You can listen to that guided meditation again & ask the soul of your business & ask your future self for help setting that goal. Just go to yesterday’s episode to do that.

As you’re thinking through all these goals, it’s really important to ask yourself, What IMPACT do you want to make?

Again, our goal this week is more fulfillment, impact

Join me for a guided visioning experience to tap into your future self that has already achieved your results & get guidance from her on your 2024.

Want more? Join me in the Regenerative Business Creation Lab here.

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

This week, we have a awesome little preview from our new program that's coming out, the Somatic Business Masterclass that comes out next week, both as a part of the regenerative business creation lab and also as an a la cart masterclass.

And I wanted to give you guys a little taster in here.

Because if you pre-order the masterclass this week, before it comes out next week, then you get a $50 discount. So the full price of the masterclass is $199. If you purchase it before it goes live, or pre-order it before it goes live next week, you get it for $149.

Enroll here: https://learn.thedirtyalchemy.com/offers/HV6weonw/checkout

Branding is more than just colors and fonts and logos. It's way more. When you are using it in it's most powerful way, it is actually doing the work for you to emit a certain energy and attract the right people in. 

In the context of regenerative business, your branding is like the flowers that are attracting in pollinators.

And this does not mean that your branding needs to be the prettiest, or a more "alluring" version of you, or a front that you're putting out. This is actually about connecting in with, and radiating out, your truest and most authentic message.

So for example, there is something called a corpse flower. The scent that it puts out is, surprise surprise, the smell of rotting flesh. And the reason for this is that is trying to attract flies, because what pollinates the corpse flower are flies.

Branding allows your business to show up and put out flowers and attract people in without you actually being there.

It's not you flowering. It's your business flowering.

So now let's actually talk about somatic branding. So somatic, if you don't know that term, it's essentially in your body.  Within our bodies is the power of our energy and emotions. And within our bodies is our unconscious minds or subconscious minds, depending on what you call it.

Harvard business school, professor Gerard Zaltman found that 95% of our purchase decision-making takes place in the subconscious mind. So subconscious decision-making is more important than conscious decision-making.

We make the decision first with our subconscious mind, and then our conscious mind just comes in and gives it logical reasons for why it's a good decision.

And as I said, our subconscious lives in our body. So that's why somatic branding - branding that is a felt experience - is the most powerful branding that you can install within your business.

And how we do this is by tapping into our own felt experience and making decisions from our felt experience of what is the energy that we're trying to radiate out.

You want to emit energy through your branding.

Get the Somatic Branding Masterclass for 25% off until Christmas 2023 here: https://learn.thedirtyalchemy.com/offers/HV6weonw/checkout

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Yesterday I was reading through a witchy website's "Holiday Shopping Guide" —

(because I did not take full advantage of all the Black Friday + Cyber Monday deals flying around 😅)

— and ran across an artist whose work I wanted to purchase...

(for myself... Am I the only one who ends up shopping for myself when I really mean to be buying gifts for people??)

... and the artist didn't have a link to directly purchase their work.

So I didn't buy.

This is not the first time this has happened to me.

I once wanted to hire a hypnotherapist and her booking link was broken. So I didn't hire her.

This is super common for small business owners and creatives. You go to their site + the "Enroll" or "Buy now" link is broken, or you have to DIG to figure out what's even available...

(Our unconscious minds do all sorts of creative things to try to keep us safe)

Are you doing this too??

Well...

People are in a buying mood.

And sometimes your pesky unconscious mind may be blocking sales from coming in by all sorts of sneaky means.

Like having you not send that invoice. Or not having your offers on your homepage.

Let's change that.

Ready to make it easy for people to purchase from you?

Go thru this checklist to make sure you aren’t blocking people from buying from you!

(Definitely bookmark this for later if you can't do it now)

1. Go to your homepage + check that all your buttons and links work + go to the right place.
   ​
2. Go to your sales pages + check that all your buttons and links work + go to the right place.
   ​
3. When was the last time you invited your email list to work with you / buy from you?
   ​
4. Do you have the correct link in your Instagram bio?
   ​
5. Is your IG bio up to date + clear with who you help + how?
   ​
6. Do your other social media profiles have up to date photos of you + cover photos?
   ​
7. Do they have up to date one-liners + links?
   ​
8. When you go to your website, do you have your current offers and promotions easily findable from your homepage?
   ​
9. Does your top menu + footer also make it easy to find your current offers + promotions?
   ​
10. (Optional) Does one of your pinned IG posts clearly explain how to work with you?
    ​

GREAT WORK!!

Seriously - I'm celebrating you!

Even though these are "small" things... if your unconscious was trying to keep you safe in this way, don't be surprised if you're feeling exhausted after that.

Let me know if you found anything interesting when working through this list!

In your corner,

Sam

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

The Regenerative Business Creation Lab is open now. Click here to learn more.

...

Amy Heneveld, PhD is a creative coach, writer, teacher, and translator of French and English. She teaches creative expression and land connection and offers cosmic guidance with Flower Essences, Tarot, Astrology, Magic and Ritual.

Today, Amy joins us to talk about her journey to connecting to healing plant spirits, why flowers are the perfect tool to connecting to your creativity, and how you can find inspiration & business support in plants.

What do flowers have to do with creativity?
Amy found in her personal experience that flower essences opened her up to being more creative, and it makes sense because flowers are the highest expression of a plant. When a plant blooms, that’s when a plant is expressing itself in all its creativity. There are some esoteric theories about flowers being the cosmic energy of the universe expressed on Earth, and Amy believes they can help us be more in flow and feel more creative because they are the expression of this god or universal energy.

“Flowers can help you be more expansive and put yourself out there.” - Amy Heneveld

Can people use plant spirit healing at home?

You can start a relationship with a plant or flower you find in your backyard or out on a hike. You can also access healing plant spirits from anywhere, even if the plants aren’t there right now. Amy starts with her clients by using plants they have a history or relationship with already.

What are the best plants to communicate with to support business owners?

Any plant that will help you express yourself, like flowers in general. Amy has a flower essence, Self-Heal, which is designed to heal your throat center and teach you how to express your needs and desires. Yellow flowers like dandelion are also very helpful in finding the strength and confidence to expand your business, it helps us grow and shine our light. Star of Bethlehem is a great plant for when you’re just starting out, and can be especially helpful to instill women with a belief in their own divinity and a capacity to channel that divine energy.

“There are often parallels between the plants we need and the plants growing around us.” - Amy Heneveld

References:

• Anastasia Ringing Cedars book series
• Self-Heal Enosburgh Essence flower essence
• Thyme Enosburgh Essence flower essence
• Voriagh Clothing

Keep up with Amy:

• Website: https://www.enosburghessences.com
• Instagram: https://www.instagram.com/amysheneveld
• Facebook: https://www.facebook.com/enosburghessences

Let's stay in touch!

• Watch this episode on Youtube
• Follow us on Instagram: @thedirtyalchemy
• Visit our website: thedirtyalchemy.com

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

The Regenerative Business Creation Lab (RBCL) is here!! Tune in for all the details.

Learn more + join here: https://regenerativebusinesscreationlab.com/

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

It's time!!

Happy Dirty Thursday (AKA Dirty Alchemy: Black Friday Edition)

For the next 48 hours we have 3 special specials for you:

💚 The Regenerative Business Creation Lab 12-month payment plan!! So many of you asked for this + I'm so excited to make this available for you:

​CLICK HERE TO ENROLL IN RBCL with the spacious 12-month payment plan​

💚 The 'Regenerative Business' ebook is on sale for $0.99 on our online shop!

​Click here to purchase it for all your friends and clients​

💚 Stickers, organic shirts, totes, oh my!!

​Click here to check out our new physical product bundles + goodies!!​

These offerings are available for the next 48 hours.

(Until Saturday 11/25 @ 12pm ET)

So if you’ve been on the fence about joining RBCL make sure you JUMP on this very special spacious payment plan!!

Can't wait to see you on the inside.

In your corner,

Sam

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe