Regenerative Business with Sam Garcia

Sam talks with global oracle and hypnotist Nathaly Granja about how entrepreneurs can harness the powerful of their own intuition. It's the secret to getting out of your own way, loving your life & and scaling your business.

Read the show notes here: https://thedirtyalchemy.com/blog/episode-91

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

It’s our last week of 2021 so the last podcast episode of 2021!

And today we’re talking reviewing 2021 to set 2022 goals.

This is so you can have more fulfillment, impact, and cold hard cash in 2022.

First off -

Please fully relish in all you accomplished in 2021.

Seriously. Think back to 12-months-ago you - the you from December 2020. What did you want? How did you feel?

Really put yourself back there.

Even if you didn’t hit all your goals this year, I would bet good money that your December 2020 self would be blown away by all that you did this year.

So put your hands on your heart & fully acknowledge it all.

Be grateful for it.

Be PROUD of yourself.

And from this place, send a message to your December 2020 self.

What do they need to hear from you?

What do you want to tell them about 2021?

Okay - onto our goal setting -

Goal setting is about giving a direction so that your actions and your magic are focused on a desired outcome.

It also gives direction to the much larger support system that exists & wants to support you on your journey, be it angels, God, Jupiter, Venus, your ancestors, spirit guides, or whatever else you relate to as the massive amount of beings and energy that wants to support you in your work.

We are lucky to be magical business owners because we have so much more support than muggle-owned businesses who solely rely on their blood sweat and tears.

Before we dig into specific business goals for the year it’s important for you to clarify a larger context.

What you want out of your life.

Defining what you want in life is your key to make sure that 2022 is the year that checks the fulfillment box.

Basically… if you want to go after something, you have to first know what it is. Sounds super basic, but setting goals for what you want is a surprisingly potent kind of magic.

So. I know we all want to get to the juicy goal setting. But let’s start with talking about WHY you should be setting goals. Because that’s the best way to know what might be blocking our goals from coming true.

Some people are afraid to set goals because they’re afraid that they won’t like what they get…

They don’t want to get new, bigger, better clients, because they’re afraid they might hate them and be trapped in the contract.

They don’t want to fall in love because they’re worried their partners might be needy or take up too much of their time.

They don’t want a house, because what about property taxes? And how are they gonna clean a house that big?

And on and on. Our subconscious can come up with an endless number of reasons why we can’t have the things we want. And a lot of the time, we don’t even realize they’re excuses. We just see them as fact.

But they’re not facts. They’re fears.

I just want to give you permission right now that you can handle it. And you can change your mind. If you get your goal and you hate it, then pivot. Change your goal. Change your business. Dump the guy. Whatever.

But if a part of you deeply wants something, then the best way to get clarity is to get the damn thing. And see what happens.

You are smart enough & capable enough to know how to handle the situation when it comes and to resolve it or find someone to help you with it.

So… now it’s time. Grab your journal and ask yourself — what do you really truly totally want?

What would you want if no one would judge you for it?

If no one would get pissed about you wanting it?

If you without a doubt 100% would get it?

What would you want if there was a magic wand that would wave & instantly grant it to you?

I’m purposely asking this with these wording variations. Please answer all of these separately, because it’ll often bring up separate answers from you. 

So many of us feel guilty about what we want. We don’t even dream of having certain things bc we don’t think we could have it or we have guilt around it or whatever baggage comes along with it. Or we don’t think we deserve to have something good.

We won’t even add something to favorites on an online store because we have a twinge in our hearts that we can’t afford it, so we can’t even admit to liking it or wanting it.

So. Go into each area of life and look at what you truly want. They can be deep wants (like a more rich spiritual life) or things that you might tell yourself you shouldn’t want because they could be considered flashy or shallow (want a brand new car? A month long trip to Tahiti? Or a fully funded emergency fund? Write it down!)

Go into this for where you live, who you spend your time with, how much you work, who’s on your support team, if you have pets or children, and so on.

These goals can be diverse as you are, so don’t be afraid to include everything.

Next ask yourself:

How do you want to feel?

And how would getting what you desire make you feel?

This is an important separate step because you don’t want to fall into the trap of hitting goals while still feeling miserable, or unsafe, or stressed the fuck out.

Often we want what we want because we want to feel a certain way. We want a 7 figure business because we’ll finally feel powerful, or safe. We want a man because we think it’ll make us feel loved. Or a Tesla bc we’ll feel wealthy.

The key here is there is no guarantee that getting what you want will make you feel how you want to feel.

You need to decide that ahead of time. 

Of course, if you’re not making enough to pay your bills or live in a safe part of town or afford healthy food, that’s a different story. But after covering base needs, how we feel is affected very little by what happens externally. So building up our own ability to feel the way we want to feel is an important complementary part to goal setting. Work on your goals, while also working on feeling the way you want to feel. Practice feeling how you want to feel, especially in connection to taking action on our goals.

Practice feeling how you want to feel, with what you have right now, in this present moment, if NOTHING in your life changed.

So. Let’s talk about SMART goals.

Maybe you've heard of this before. SMART stands for specific, measurable, attainable, relevant, and time bound. Structuring your goals this way gives you an anchor as your setting goals and a framework for how to achieve them.

And I want to add a note here about specific vs. non-specific manifestors in Human Design. You can find out whether you're a specific or non-specific manifestor by looking at the arrow at the bottom right of your chart.

There are a bunch of places to get your free Human Design chart - one of them is Jovian Archive, which is linked in the show notes:

https://www.jovianarchive.com/get_your_chart

The idea here is that some people are built to be really specific in their goal setting & desires. The more detail the better. While others - the non-specific manifestors - are built to have more vague goals.

You can google how to find that in your own human design chart, but I personally found it very useful bc I found out I was nonspecific so it’s better for me to focus on how I want to feel & more general desires versus “I want a 2 story house in Atlanta with a large backyard & 2 car garage.”

It helps some people - the specific manifestors - to get super specific about their exact vision for the future. Get super clear on what your soul is pushing you to do. The magic is in the details, so load up your vision with all the sensations and things you want to draw in. 

Then there are non-specific manifestors. The name is a little misleading, because specificity is still the key here. You need to know what you want.

The difference is that, if you’re a non-specific manifestor, you’re giving the universe a few different options to choose from for your vision. This isn’t the same as calling in every vision you have, it’s just expanding your arsenal. So if your vision is to increase your audience, instead of hyper-focusing on getting a feature in Forbes, you might say, “I want to be featured in an online publication that gets 10 million views a month by February of this year.” It’s still a specific goal, but it’s a little more flexible.

So. Pick which approach sounds like it would work better for you. You might want to consult your Human Design chart to see what it indicates about you. And then turn everything you want into a SMART goal.

So check your HD chart for that arrow at the bottom right of your chart.

If it points left, you’re a specific manifestor.

If it points right, you’re non-specific (or abstract).

Okay, so let’s look at SMART goals in action - 

Despite what hustle culture may want you to believe:

There’s more to life than your business ;)

So you want to make goals in all areas of your life!

Set 1-3 goals like this for every area of your life: work, money, love, family, spirituality, fun, and health.

For example…

In the fun category. Your goal might go from “I want to learn to kite surf” to “I’m going to find a kitesurf instructor & book a session by Feb 15. Then I’m going to practice at least 1x/week.”

In the family category. Your goal to buy a house becomes, “I’m going to buy a 4 bedroom, 3000 square foot house in Boulder (or wherever you want to buy your house) by June 2022.” 

In the spirituality category. Your goal to take more time to do magic might become “I’m going to set aside ten minutes every morning to do my gratitude ritual.”

In the money category. Your goal to make a million dollars will morph into how much you need to make each quarter in 2022 to make that million, and how much you need to make each month to hit that, and how much you need to make each la

Astrologer Robin Langford joins Sam to talk about the astrology of 2022 that business owners need to know, so you can plan your launch dates with confidence.

Download the workbook & see the show notes here: https://thedirtyalchemy.com/blog/episode-89

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

See the full show notes here:  https://thedirtyalchemy.com/blog/episode-88

Tune in to hear my answers to these questions (and more!):

• What are your favorite tools & systems to manage and organize your business?
• What’s the most magical way to review last year and make goals for next year that feel expansive and possible? 
• What's the best way to start investing in your business while you still require income from another source? 
• How much time do I need to do 1:1 coaching before I can expect a successful launch of a membership program? 

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Being irreplaceable takes you out of competition with other businesses. It means you're not able to be copied or replicated, you get to set your own prices instead of following the industry average, and your clients and customers want to work with you for life. In this episode, Sam shares techniques to escape the commodity trap & become irreplaceable.

See the full show notes & transcript: https://thedirtyalchemy.com/blog/episode-87

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Lettie Sullivan, Priestess of the Sacred Arts and the Creatrix of the Goddess Ministry, joins Sam to discuss how you can decolonize your marketing, bring more compassion & understanding into your business, and connect more authentically to your audience.

See the full show notes: https://thedirtyalchemy.com/blog/episode-86

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Sam guides you through a meditation to help you connect to your ancestral line so you can heal the generational trauma that might be contributing to the blocks that are holding your business back.

Find the full show notes here: www.thedirtyalchemy.com/blog/episode-85

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Intuitive guide Teresa Buckner is a conduit that helps you awaken your process of unbecoming your conditioning. She joins Sam to discuss how she uses tapping, human design, and energy work to help her clients move through stuck energy so that they can live in their most clear, loving & authentic way.

See the full show notes here: https://thedirtyalchemy.com/blog/episode-84

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

See the full show notes here: https://thedirtyalchemy.com/blog

Watch on Youtube: https://www.youtube.com/watch?v=VbNGEVKW3Xg

Business as a Magical Practice just turned one!! So to let you in on the celebration & show my gratitude...

I’m raffling off FREE enrollment in Monetize Your Magic, my online program for booking out your online services & creating financial stability in your spiritual online business.

The raffle is happening over on Instagram - so go check out my giveaway post for more information and to enter.

You have to do it before November 25th to be entered to win.

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Watch this episode on Youtube!

This episode was recorded on October 5, 2021.

Matt Gordon is the “Authority Muse” at the Educated Authority. Part historian, part psychologist, and part marketer… Matt is a “cult kingmaker.” Through the in-depth study of dozens of influential leaders, as well as historical marketing and propaganda over hundreds of years, Matt has adapted the best of those strategies to enable contemporary thought leaders to change the world.

“It’s not enough to be smart in public. You need to secure the obedience of your audience to make them do what they need to do.”

Why should anyone care about being an authority or thought leader? (12:02)

This makes business so much easier. With online advertising, there are a lot of marketers who can easily sell their stuff, make some money, and then disappear. They get a good publicist, but they;re a flash in the pan. Thought leaders are in it for the long haul. They’re on the top of the pyramid where all the money is, they’re influencing people and serving their audience. They have their finger on the pulse. And this is valuable to you as the owner of a profitable business.

Being an authority in your industry or having a cult following drives down the cost of acquisition of your customer and drives up the customer lifetime value. When your customers keep coming back to you, that’s when you will make way more money.

“Being an authority makes business so much easier.”

What are mistakes people make when they’re trying to establish themselves as a visionary leader & create a fanbase? (16:15)

People think their information, whatever service they’re giving their audience, is enough to create an audience of people who love them and are eager to throw money at them. But that isn’t going to keep people around long enough to help you continue to scale your business for years to come. As Teddy Roosevelt said, ‘people don’t care how much you know until they know how much you care.’ And it’s true: people’s brains limit them until you’ve emotionally engaged them. 

“If you're serious enough about your work that having a generational impact appeals to you, then you should be serious enough to study the greats that have come before you.”

What do you actually need in order to build your status and authority as a thought leader? (29:09)

First, you have to decide what kind of public figure you want to be.  Then get clear on your language, the way you want to communicate and talk to your audience that will leave an impact. And get clear on your stories! What’s your origin story for beginning your business? Start there.

“It’s not just about what you teach, it’s about your relationship with your audience.”

References:

• Take the Authority Archetype Quiz! https://educatedauthority.com/quiz
• Edward Bernays & Propaganda
• Glengarry Glen Ross Alec Baldwin speech
• Headspace app
• Jocko Willink, Discipline Equals Freedom
• Dr. John Brinkley

Where to find Matt:

• Website: https://www.educatedauthority.com/
• Newsletter: https://www.educatedauthority.com/newsletter
• The Authority Muse Podcast: https://directory.libsyn.com/shows/view/id/authoritymuse

Stay in touch! 

• Join the Business as a Magical Practice private Facebook Group
• Follow us on Instagram: @thedirtyalchemy
• Visit our website: thedirtyalchemy.com

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe