Regenerative Business with Sam Garcia

Read the full transcript & show notes here: www.thedirtyalchemy.com/episode-81

Watch the full episode on Youtube. 

You might have already heard that Halloween costumes originated from pagan traditions where people dressed up in costumes to scare off negative spirits.

These days, Halloween is less about scaring demons away… and more about having an excuse to be someone or something else.

For one night a year on Halloween, we get to become a character who isn’t actually us. You’re doing your makeup differently, you’re wearing something you wouldn’t usually wear, you might even be speaking with an accent or in another voice that isn’t yours.

You become your costume. At least for the night.

And guess what? This practice can totally uplevel your business.

I’m talking more revenue, more visibility, better clients, and the works.

One of the first things I teach in my mastermind, the Alchemical Business Intensive, is the power of adopting an alter ego.

Fear of visibility is one of the main things that holds so many business owners back from hitting their goals.

And I’ve seen this impact business owners even when they’re already making multiple 6 and 7 figures. Even if they’re totally fine with being the face and name of their business, this fear shows up in smaller ways that hold them back from bringing all their genius ideas forward in their business.

Obviously, if you’re scared of people interacting with your work or you’re worried about what every one of the thousands of people in your audience have to think about you... your business is never going to be as successful as it could be.

This especially pops up when you’re reaching for the NEXT level.

Maybe you’re all fine and dandy when your 10,000 followers interact with your IG. But what about 100,000 people? Or a million?

So here’s a fun hack: create an alter ego.

Celebrities do this all the time.

They're actually trained to do this, because when you're in the public eye, you get bashed a lot. And being able to say, “They’re not bashing me, they’re bashing my alter ego” is really protective for them as individuals.

This is literally what publicists do, they help celebrities create and maintain this public image of whatever they want to show the world.

If you’re in the public eye at all, even if it’s just to a few thousand people on Instagram, stepping into a new identity can bring you so much confidence around showing up. And it gives you resilience if something that you don’t want happens, like you get a nasty message. 

Just think of how you feel when you’re wearing a halloween costume or go to a costume party. Isn’t it so intriguing that you start acting a different way than your “normal self”?

Your halloween costume may have you making out with someone you normally wouldn’t think of as “your type” or “in your league”, or going out and smashing pumpkins… Something you wouldn’t dream of in “normal life.”

And it’s not just Scorpio vibes in the air. It’s the power of an alter ego.

The bigger your business gets, the more important this is.

And alter egos are such a good fix for this because they trigger altered states.

Anytime you transcend or descend from your average waking state, this is usually coupled with releases of various chemicals in your brain (aka — an altered state).  We do this on a daily basis: exercising, drinking, caffeine, spending time in nature, listening to music, having sex, even smiling.

And there are also more potent ways to get into altered states: Shamanic drumming, meditating, hypnosis, Kundalini yoga, lucid dreaming, active dreaming.

But there's also accessing the alter ego, where you’re consciously stepping outside your average waking state and into a new identity.

And we can create alter egos from anything we want.

The classic example is Sasha Fierce: Beyonce started her career by singing for her church. And as she got bigger and bigger, it felt uncomfortable for her to be sexy or dance in certain ways coming from that church background. 

So she created the alter ego Sasha Fierce, where she felt more freedom and confidence in stepping into a new role outside of her background, and leaning into those parts of her career that she used to feel cautious about.

If you do this as a business owner or Thought Leader, it allows your brain to be able to separate itself from feedback & criticism.

Instead of people criticising YOU… they’re criticising your alter ego.

So here’s how you can actually create your alter ego:

Take a seat or lie down somewhere comfortable and open up to a new page in your notebook.

Journal on this question:

• What fear is preventing you from growing to the next level? (i.e., being seen)
• What quality or behavior do I need to bust through that? (confidence, radiance…)
• Who do I know that embodies that?
• What is my unique version of that embodiment?
• You can use that person as your alter ego or you can envision your unique embodiment of that quality.

This is the start of your new alter ego. 

Start carrying these qualities over to your new persona.

So maybe you start wearing red on work days - or not wearing anything at all. Or you start being loud and outgoing, even though you’ve always been an introvert.

And this can carry over into every area of your life. If your alter ego is charming, you might become the person who starts up conversation in line at the grocery store. If she’s a ton of fun, maybe you start going out to bars more. Or you even start having more sex, if your alter ego is super sexy and sensual.

Just start LIVING as her.

This persona is totally up to you to define. Make her yours. Give her all the traits you envy in other people. Let her do all the things you always wanted to do. 

The whole point is that you’re not toning anything down. A lot of the time, people will actually dial up the volume on those parts of themselves that they usually silence, and let it take over.

Just remember that this alter ego isn’t you. You can even give her a name if you want to -- but you don’t have to.

Invoke her when you need to - before the sales call, when writing an email, before recording the video.

So my challenge for you is that you start showing up for your audience as this other version of yourself.

This one highly magical practice can completely transform your marketing.

References:

• The Alter-Ego Effect by Todd Herman
• The Alchemical Business Intensive

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Watch the full episode on Youtube.

Caroline is a body love coach and naked yoga teacher who makes organic cacao in the Peruvian Amazon and holds cacao ceremonies every lunation.

She guides and supports clients back to deep connection and love with their bodies so that they can access the infinite power, wisdom, creativity, intuition and juiciness that the body is a portal to. She helps people come back to their natural state of embodiment and supports them in working through the trauma and shame that is preventing them from fully inhabiting their body.

Caroline’s message for people who feel dissociated from their bodies, and how they can start to work on it. (04:00)

If you’ve ever felt discomfort or frustration for your body, we've been brought up in a world that has actively encouraged that. Bodies are causes of pain and shame, especially for people who have bodies with wombs. This disembodiment that human beings have is the cause of so much suffering because it divorces us from the power and wisdom that we can access through our bodies.

Caroline’s vision is to reconnect humanity with our bodies and power so we can move beyond this story of being oppressed. Doing this work on an individual level helps on a collective level. A side effect of becoming more embodied is becoming more present too.

“Being connected to our bodies is essential for connecting with other human beings, including in our marketing.”

How Caroline used embodiment to overcome workaholism. (10:47)

Caroline was a self-described workaholic before she joined the Alchemical Business Intensive and started working with Sam to build a scalable foundation for her business. By combining that work with increased embodiment, and feeling into her copy and branding, she’s shed that identity and no longer feels like she should be working all the time. Through our group container, her embodiment practices, and her close relationship with the plant medicine cacao, Caroline entered a new level of consciousness and connection to her business.

“I’m working from a place of focus and inspiration knowing that the work I do is so much more impactful.”

How to activate full presence within your body so that you can use it at its fullest potential. (20:36)

Body positivity is the seed in someone’s mind that will take them down the path of embodiment. But it’s possible to be body positive and love your body while still being disembodied. You can celebrate your body but still not deeply feel and inhabit it.

There are different levels of relationship to your body, and many people are in the surface-level “fling” stage than the stage where they are really ready to enter a conscious relationship with their body. This path is a process, and there are many layers and shadows that need to be peeled back before true embodiment can come.

“You can be body positive but still be disembodied.”

Body Love Meditation. (34:10)

Start at the 34:10 mark to listen as Caroline leads you through a mini body love meditation.

References:

• Investing in the Alchemical Business Intensive
• Obsidian knife
• Carnelian bowl
• Crystal decanter

Keep up with Caroline!

• Book a 30 minute Body Love Consult
• Join Caroline’s next virtual cacao ceremony
• Order Cacao from the Peruvian Amazon
• Instagram: @thebodylovebabe
• Onlyfans: https://onlyfans.com/carolinecolibri

Let’s stay in touch!

• Join the Business as a Magical Practice private Facebook Group
• Watch this episode on Youtube
• Follow us on Instagram: @thedirtyalchemy
• Visit our website: thedirtyalchemy.com

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Watch the full episode on YouTube.

This week, I’m sharing my key insights & takeaways from the most recent launch of the Alchemical Business Intensive mastermind.

This was my second time launching the Alchemical Business Intensive… and I nearly doubled the revenue!

This podcast is heavy on the nuts and bolts because those are the questions I hear from you. So I’m diving deep into the nitty gritty!

Pro tip: Listen to my review of the first launch of the program here so you can see how my launches have changed.

There's a lot I did the same during this second launch...

👍 It's the same program!

I love re-launching because it’s SO much easier than the first time through a program.

👍 I reused IG posts. Like a lot of them.

👍 I had a suuuuper long open enrollment window.

A lot of people use 5-14 days as an “open cart” window. I did 3 months!

I hate the feeling of pressure, so during both my first and second launches I promoted early and gave people a lot of room to decide.

And here's what I did differently this time around...

✨ I upped the price of the entire program & used the price increase as an incentive to join the program early.

✨ I offered a second pricing tier: one for the group program and one for a VIP level for people who also wanted monthly 1-1 calls with me.

✨ I had an affiliate!

This brought in a TON of applications, which was both GOOD (way more eyeballs) & BAD (not everyone was a good fit).

As a “Shield volcano” archetype as Elyna Anderson diagnosed me in our podcast interview - I LOVE consistent growth and steady improvement, so watching this program (including it’s launch) come into its next evolution is truly satisfying for me.

Now I’m celebrating 11 truly incredible, powerful women in this round that are already on their way to getting their TIME back, their profits up, building beautiful friendships, and having an immense impact on the world through their soul’s work.

So why should you even care about this??

Because reviewing after a launch can be just as valuable as the money that came in during the launch.

I see so many people so future oriented on the NEXT sale and the NEXT launch that they miss all the juice of what just happened.

When you CELEBRATE, you INTEGRATE.

And evaluating a launch, whether it turned out how you wanted it to or not, is the key to FAST growth.

What questions do you have about launching?? Send them in on Instagram and in our Facebook Group and I’ll answer them in the next Very Special Episode.

Next week we have Caroline Knight on the podcast to talk about cacao & body wisdom.

References:

• Listen to Sam's review of the first launch of the Alchemical Business Intensive, Ep. 38: Behind the Scenes of the Alchemical Business Intensive Launch
• Ep. 73: 6 ways to activate your CREATION FORCE with Elyna Anderson

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Watch the full episode on Youtube.

Amy Heneveld, PhD is a creative coach, writer, teacher, and translator of French and English. She teaches creative expression and land connection and offers cosmic guidance with Flower Essences, Tarot, Astrology, Magic and Ritual.

Today, Amy joins us to talk about her journey to connecting to healing plant spirits, why flowers are the perfect tool to connecting to your creativity, and how you can find inspiration & business support in plants.

What do flowers have to do with creativity? (1:10)
Amy found in her personal experience that flower essences opened her up to being more creative, and it makes sense because flowers are the highest expression of a plant. When a plant blooms, that’s when a plant is expressing itself in all its creativity. There are some esoteric theories about flowers being the cosmic energy of the universe expressed on Earth, and Amy believes they can help us be more in flow and feel more creative because they are the expression of this god or universal energy.

“Flowers can help you be more expansive and put yourself out there.” - Amy Heneveld

Can people use plant spirit healing at home? (14:19)

You can start a relationship with a plant or flower you find in your backyard or out on a hike. You can also access healing plant spirits from anywhere, even if the plants aren’t there right now. Amy starts with her clients by using plants they have a history or relationship with already.

What are the best plants to communicate with to support business owners? (21:25)

Any plant that will help you express yourself, like flowers in general. Amy has a flower essence, Self-Heal, which is designed to heal your throat center and teach you how to express your needs and desires. Yellow flowers like dandelion are also very helpful in finding the strength and confidence to expand your business, it helps us grow and shine our light. Star of Bethlehem is a great plant for when you’re just starting out, and can be especially helpful to instill women with a belief in their own divinity and a capacity to channel that divine energy.

“There are often parallels between the plants we need and the plants growing around us.” - Amy Heneveld

References:

• Anastasia Ringing Cedars book series
• Self-Heal Enosburgh Essence flower essence
• Thyme Enosburgh Essence flower essence
• Voriagh Clothing

Keep up with Amy:

• Website: https://www.enosburghessences.com
• Instagram: https://www.instagram.com/amysheneveld
• Facebook: https://www.facebook.com/enosburghessences

Let's stay in touch!

• Join the Business as a Magical Practice private Facebook Group
• Watch this episode on Youtube
• Follow us on Instagram: @thedirtyalchemy
• Visit our website: thedirtyalchemy.com

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

This week, Sam answers your questions, including:

• How do I know if starting a podcast is a good business move for me right now?
• How do I stop procrastinating and get in-person events that are filled?
• I’m in the process of hiring my first team member! How can I create the perfect job posting to attract the right people?
• What is one simple foolproof magical practice I can use to support my business success?

References:

• The Ultimate Hiring Guide
• The Effortless Expansion 3 Day Experience
• Nathaly Granja hypnosis - https://www.nathalygranja.com/
• Dark Reader Chrome extension - https://chrome.google.com/webstore/detail/dark-reader/eimadpbcbfnmbkopoojfekhnkhdbieeh?hl=en-US
• “Hidden Legacy” Sci fi romance novel series https://www.scribd.com/audiobook/429862922/Hidden-Legacy
• Robin Langford of Wicked Veracity https://www.wickedveracity.com/
• The Alchemical Business Intensive - https://thedirtyalchemy.com/abi

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

I’ve been doing a bunch of sales calls for the Alchemical BUsiness Intensive, and there’s been a recurring theme:

Whether people are at $15 a month in revenue or $30,000 a month in revenue, there is a consistent lack of focus and using more (more projects, to-dos, social media channels) to cover up business or personal issues.

This is a problem if you want to create a business that isn’t running your life.

And it has a lot to do with time.

One example:

A woman I talked with doesn;t have fully booked 1:1 session, and she’s undercharging. So there’s this lack of revenue, resources, and influx of cash coming into her business.

At the same time, she’s launched two group programs and didn’t hit either of her goals for those.

So she’s putting a lot of energy into her business promoting all these services. There’s a huge energy leak in this.

Not only does she have a wide range of offerings, but these are a bunch of different things to promote and marketing channels.

She already knows the 80% of her clients come from one affiliate source.

But instead of focusing on that, she’s spreading out her energy through all these other channels. The result is that she’s exhausted and she’s not seeing massive results.

As humans, we tned to make our life harder than it needs to be. This is often to cover up trauma or avoid scary things.

If youre someone who’s using business to avoid dealing with d epression, anxiety, or trauma… or you want to avoid a marriage you’re dissatisfied with… or your body is in a lot of pain and you want to avoid that... there are so many ways we can use time-sucking projects to procrastinate from addressing these.

This includes your business. It might mean putting off raising your prices or launching the podcast you know would serve you by putting energy into other parts of your business that aren’t serving you.

What you want to do instead is focus.

That looks like choosing one social media channel or one lead source.

If most of your business came in through referrals, put your energy in there instead of burning out on Instagram.

Obviously, as you get fully booked and you want to continue growing your business, expanding your marketing is a great idea.

But first you have to get there.

If you’re a course creator, make the course you have incredibly potent, so you give your clients incredible results every time they go through it.

Get really clear on what you and your team needs to do to make it run more smoothly.

Automate as much as possible.

Make that one offer as efficient as possible.

Think of marketing and delivery as on a seesaw. 

Marketing and sales on one side, delivery on the other side.

As you put more time and energy into marketing and sales, it’s going to naturally fill up the delivery side.

But if you overfill the delivery side and overestimate how much you can deliver on, suddenly you aren’t spending any time on marketing and sales. And then when you’re doing delivering to your clients on that side… there are no new clients to serve because you haven’t been putting time into your marketing and sales.

This is what creates the feast or famine mode.

You don’t want to be overfilled on the delivery side.

What gets you out of this is…

...making sure you’re pricing things correctly.

...becoming more efficient at delivering results for your clients.

...systematizing your online course.

When you do this, 

And your offers will become more scalable.

Being busy is a choice. 

Really.

Are you being strategic in how you use your time?

Are you saying no to things that don’t matter?

Are you focusing on the things that are actually moving the needle forward?

Committing to not being busy includes ruthlessly cutting out the projects or systems or habits that you’re doing, or that your team is doing, that don’t actually matter.

Is instagram actually getting you clients? Or are you spending 10-20 hours a week on there without getting any clients? If you do get clients from there, can you get more efficient on it?

The next step is ruthlessly delegating what you don’t need to do.

After you cut things out, delegate what needs to be done but you don’t need to do. Hand over admin and customer service tasks that are important to your business to your team.

Allow yourself to be supported and be willing to communicate what you need to the people who are supporting you.

Then, review.

Review what’s working and not working.

Get really clear on how you and your team are spending your time.

What works and what doesn’t work? What actually has a return on investment?

And get clear on why you are putting certain things off.

Maybe it’s because you’re scared, or you’re having a trauma response.

Often the things we put off are happening because there’s an underlying issue, or they don’t actually need to happen and can be cut.

Your attention is sacred.

When we are actually focusing on things, what will bubble up are things you need to address.

Image the sun coming down on the earth on a sunny day, hitting everything in your neighborhood.

When you take a magnifying glass, it focuses that ray of sunlight. And then you can burn an ant or a hole in a leaf, whatever… with that same sunlight that’s already dispersing around your neighborhood.

Because you are focusing all that sun’s energy in one spot.

The same goes for your attention.

If you’re choosing to focus on one project for this quarter, this big focus for the month, and you’re committed to not busying yourself with other things, like checking your DMs 100 times a day…

...what will bubble up in your free time is stuff that actually needs to be addressed.

That’s powerful healing.

And all it takes is your focused attention.

How can you grow another 50%? 100%?

If you’re already exhausted and too busy… you’re not going to.

You won’t be able to handle it. 

And you’ll be too busy or tired for your best ideas to come through.

You need to give time and spaciousness for your best ideas, the divine to channel through you.

Or an extra hour to problem-solve or think about a better way to communicate your offer and get your clients results. 

That’s a much better use of time than scrolling on social media or checking your email 10 times a day.

Plus…

When we multitask, it lowers our IQ 15 points.

And it takes us 15 minutes to get back to what we were working on in the first place.

So maybe don’t stop writing that blog post to check your email.

Your brain literally will not work at its fullest capacity.

Think you’re good at multitasking? Studies have shown the 2.5% of the population can process multiple tasks at once.

So maybe you are actually good at it… but more than likely, you aren’t.

And the average employee is only productive less than 3 hours a day.

Get willing to master time and cut out the distractions so you can avoid this.

On a micro level, there are tasks like checking email, writing blog posts, content creation, all those things that need to happen in your business on a daily or weekly basis.

But on a macro level, you can focus your priorities over a month or one quarter…

...and that’s going to make you way more productive.

Because you’ll be focusing on your main goals. You’ll always be looking ahead and tapping into your big picture goals.

Set your top 1 - 3 tasks on your to-do list before bed (or tomorrow in the morning when you wake up, before you start working).

Then when you start working, turn your phone on airplane mode until those tasks are done.

That’s how you master time ;)

References:

• Listen to the episode on mastering time: Playing with Time

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Download the workbook to get the most out of this episode!

Watch the full episode on Youtube.

Our most-loved guest is BACK! Simone is a life coach, business mentor for coaches, and the host of the Joyful Marketing podcast. She started out as a tarot reading hypnotist who loved the work of helping people but wasn’t making much money at all, then figured out how to do the marketing and selling stuff in a way that doesn’t feel gross. 

Simone hosts the Joyful Marketing podcast and works with coaches all over the world to create a revolution in love-based marketing. Between 2019 and 2020 she made almost two million dollars and has coached dozens and dozens of coaches to get them fully booked.

How Simone developed her own fullness and sovereignty, which allowed her to show up fully in all her relationships — including her relationship to her audience. (27:33)

Years of therapy, getting coached, owning her story, and learning archetypal astrology cracked the code for Simone. This all helped her explore the paradox of who she is without viewing any of it as “wrong.” It helped her to deprogram the shame she felt around her edges of paradox. That work to understand and forgive herself helped her become available to her audiences by a deep level, because it helped her take down walls that kept her from being seen and loved — without focusing on someone else’s reaction to her full self and sovereignty. 

“Doing the inner work first to get to know who you are will help you show up in wholeness, willing to be seen and met and loved by your audience.” - Simone

How to get to know yourself so that you can see where you may be holding yourself back from fully engaging with your audience and selling your offer in all your wholeness. (30:37)

To show up authentically, you first have to know who you are. There are plenty of ways to get to the heart of your unique gifts, goals, and mission — and why they’re important to you.

Here are questions to journal on to help you understand the thoughts that may be holding you back from fully showing up:

What are you afraid people are going to find out about you? Why does your offer matter to you? What is the truth of what you want to offer? What do you want people to think about you? In what ways are you trying to control other people’s thoughts about you? Who do you want to spend time with? Who does it light you up to think about helping?

“What gets me jazzed is knowing there are people on the other side of my screen who feel deeply seen, understood, and loved by the content I’m putting out there.” - Simone

How to know when you’re truly being vulnerable online. (36:00)

Showing up honestly and showing your audience the true you… sometimes mean having a nervous system breakdown! Simone says the test of being vulnerable means throwing up in a bucket after posting because you are taking the emotional risk to be seen.

If you’re not taking that emotional risk, it means you’re in the space of the known and accepted, showing your audience what you think it’s safe to show them. Being vulnerable means sharing what feels unsafe, what’s forbidden, what makes you worry about being ostracized. It’s the quality of how much she trusts her audience with the real Simone, to see and love her when she is taking emotional risks to be known. This is what built Simone’s business and cult following.

And consistently, she hears that nobody communicates like her, hers are the only emails they open, that what she wrote changed their life. She believes that more business owners aren’t getting those messages because they aren’t taking the emotional risks to be known.

“People stay on the surface because they don’t want to take emotional risks. What happens is their content ends up sounding like everybody else’s.” - Simone

How you can create a cult following so people want to read everything you post and buy from you. (46:02)

The first four things you need to have: an excellent offer, a clear mission, self-awareness, and emotional vulnerability. A big part of that means asking yourself, How am I available to be known by myself and others? You’ll have to listen to the episode to hear Simone dive deeper!

“People can smell authenticity from miles away.” - Simone

References

• Listen to Simone’s previous appearance on the podcast
   

Follow Simone

• Instagram: @simone.grace.seol
• Website: https://www.simonegraceseol.com
• Join Joyful Marketing
• Listen to the Joyful Marketing Podcast

Let’s stay in touch

• Join the Business as a Magical Practice private Facebook Group
• Watch this episode on Youtube
• Follow us on Instagram: @thedirtyalchemy
• Visit our website: thedirtyalchemy.com

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Watch the full episode on Youtube.

Elyna specializes in growing businesses that operate from your individual nature. Combining her academic background in physical geography and her decade of business support for powerful leaders - she developed Bloom Lucid. She believes that by following Earth's creative processes you can scale your work with greater satisfaction, and ease.

In this episode, she's walking us through the 6 creation forces she's identified from her years working with visionary female founders, and how you can tap into your unique inherent energy to feel authentic & in flow in your business.

“Our greatest contribution is who we are and what it spurs in people.” - Elyna

The similarities between women business owners and the Earth: both create from molten centers of force! (04:47)

The heat of the earth is in the core, as hot as the surface of the sun. And the heat from inside the earth is the force that moves everything on the surface of the Earth. If we look at ourselves as from this Earth, having Earth wisdom within us, then we would want to keep our cores hot too to keep our lives moving. Our business is the surface of the earth, and when we keep the heat alive we are able to create these incredible things with it.

When the heat goes out, it can make us depressed and constantly overthinking. The energy has nowhere to go. As women, the heat is often shut down early in life, and we have to reclaim it and get back to it to reignite that passion within ourselves. Tapping into your creation force can help you feel that deep passion in your business and also implement your ideas in a way that's sustainable and nourishing to you.

“Growing my business has taken a mental shift from ‘doing’ to ‘being.’” - Elyna

Should we focus on strengthening our inherent creation style to build our business, or is there value in learning from other kinds of creators? (37:10)

Both! Someone’s creation style is how their brain naturally thinks, and it’s a great idea to set your business up based on that for ultimate success. Other creation styles can feel like a foreign language at first that make us feel contorted in our business. You don't want to build your business completely on a creation style that doesn't reflect you, because it will leave you burnt out and unhappy. But learning from one another will allow us to grow and reach new levels in our business.

“Our feminine lineages have mostly been burned. We have to go right to the source and learn from the Earth to feel better, stronger, more empowered.” - Elyna

How to give yourself permission to make a business 100% based off of yourself. (39:00)

Of course, you can always look at your business and see where it’s working and where it’s not working. The best way to do this is to start asking yourself deep questions so that you can understand how to actually set your business up. What are you interested in? How do you actually want your days to look? When do you get your replenishing and creativity from?

“If you listen to your desires, you are listening to the Earth.” - Elyna

References:

• Force of Creation Quiz

Stay in touch with Elyna!

• Book a Bloom Lucid Diagnostic to make your business feel free & in flow FREE until they fill up!!
• Instagram: @bloomlucid
• Connect on Facebook
• Website: https://bloomlucid.com

Let's stay in touch!

• Join the Business as a Magical Practice private Facebook Group
• Watch this episode on Youtube
• Follow us on Instagram: @thedirtyalchemy
• Visit our website: thedirtyalchemy.com

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Watch on Youtube.

Have you ever experienced this…?

• Feeling envy & competitiveness with other women
• Feeling jealousy & possessiveness of your partner - especially around other women

Many women have.

It’s part of the sisterhood wound — and it’s so, so real.

For a lot of human history, women had to fight one another to keep our means of survival around, our baby daddy.

In some cultures, where men had multiple wives, there was also a hierarchy that created competition among women for resources.

Ultimately, this is a reflection on our own self-trust, our own self-love…

…and how much we fill our own selves up versus seeking validation & safety from outside sources.

Obviously, there are people that are in their own trauma & drama that you may need to not have in your life because they will drain you.

But I have found again & again that once you set your standard of how you treat yourself - how you expect other people to treat you - and how easily you will walk away from situations that you are unwilling to fuck with…

…the less you find yourself even coming into contact with people who are jealous of you & want to tear you down or compete with you.

When you move in the world from a deep knowing that you have enough and you want the best for people, there is so much more grace in life.

You will find people reacting to you differently. 

If our current society and culture in most of the world, men have better examples of healthy competition, where examples for women tend to lean in the toxic competition direction

Women are wired for community, so our potential is limitless when we come together.

You have undoubtedly experienced this…

When someone you love hits a big goal & has a big win & you feel such joy for them

If that is your base point, everything changes. 

This is wiring you for abundance.

And it’s also wiring you for a joyful life.

I see this in clients too in regards to building a team.

If they have a hard time with sisterhood or fellowship, they have a hard time allowing themselves to be supported.

This makes a lot of sense!

If your baseline is competition then you will not assume that the people you hire want the best for you.

You will have more transactional relationships. It will be tit-for-tat instead of everyone rising together.

But.

Humans have evolved to be IN COMMUNITY.

And our brains are wired to care about what those around us think.

So you do need to be very intentional with who you surround yourself with.

You need to be very intentional with who you’re WITNESSED by.

Because everyday in the media we already hear about economic instability, how so many people are barely getting by, see business owners bragging about hustling & being busy & working nonstop.

But imagine what can happen if you’re forming deep connections with other women who are building businesses that are highly profitable.

Celebrating hit income goals.

Where you’re encouraged to work LESS & only in your zone of genius.

Where we know that our internal work massively impacts our external reality & our businesses are a work of art.

All of this is waiting for you. Right now.

Imagine having a group of people that you can rely on for inspiration, guidance, and emotional support.

Imagine having women you can DM & call up whenever you’re having a rough day or a business question pops up…

As Visionary CEOs we can’t really bring that shit to our teams!

You really don’t want to be integrating your drama with the people you employ…

This leads so many female entrepreneurs I know to feel SO LONELY!

They can’t go to their family or friends because they aren’t entrepreneurs. They don’t get it.

I remember when I started my business, even up to a couple years ago, when I would dump on my husband about a shitty client or a scary conversation I had to have, he’d respond with “Well why don’t you just quit & do something else? You don’t need to do this business.”

He didn’t get it. He couldn’t see what I was building.

(Now he is insanely supportive - he finally sees the aftermath of the build)

Most of the time your family & friends aren’t entrepreneurs & they don’t get it.

They may not even know what the fuck you sell on the internet.

And your team can’t be that support system for you. They absolutely support you and your business in running & growing and thriving.

But they aren’t your coach.

They often don’t have the next-level mindset you need to leap to your next goal.

And it’s often wildly inappropriate & damaging to talk with them about your fears about your business’ success…

You instead need people to hold you in the drama and the celebrations & totally understand. They understand that you can double or quadruple your income in the next few months. They may have even done it themselves.

This is exactly what the Alchemical Business Intensive will give you.

In our last round, every single woman there said she was surprised at how much this community aspect of this container helped her.

“2021 is the year of the mastermind”

If you joined me for the Your Best Year Yet event in December you heard Astrologer Donna Woodwell drop this wisdom. And I took it very seriously.

That’s why I launched the Alchemical Business Intensive at the beginning of 2021. People need it now. YOU need it now.

So - it’s time to meet your new support system.

The womxn that will be in the emotional trenches with you over 6 months of focused action & change in your business (and in yourself).

So I want to invite you into the Alchemical Business Intensive.

We start in October & it’s a very small group container.

Come summer your business can be supporting YOU.

And you will be supported by us as well.

Come meet your new business BFFs!

Head on over to thedirtyalchemy.com/abi to apply now.

Let's stay in touch!

• Join the Business as a Magical Practice private Facebook Group
• Watch this episode on Youtube
• Follow us on Instagram: @thedirtyalchemy
• Visit our website: thedirtyalchemy.com

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe