Join us on this episode of "Between Us" as we welcome Trey, the innovative mind behind Rare Roses, who shares his incredible journey of turning a passion for vintage fashion into a thriving business. Trey’s story takes us from his early days of thrifting and flea markets to creating a unique brand known for its exclusive and nostalgic designs. Through candid discussions, Trey delves into his experiences of overcoming obstacles, building a community, and finding success in the world of fashion.

In this episode, we explore the importance of persistence, the power of creativity, and the significance of staying true to one’s vision. Trey provides valuable insights into how he navigated challenges, including a significant setback when his inventory was stolen, and how he continues to inspire others with his dedication to his craft and his community-focused approach.

Timestamps:

00:00 - Welcome Trey, the founder of Rare Roses.

00:07 - Discussing the origin of the company name and its significance.

00:48 - The allure of vintage fashion and Trey's journey from sneakers to rare vintage tees.

02:11 - Strategies for finding and curating vintage pieces.

03:09 - Trey's most cherished find and its personal connection.

04:45 - The balance of sourcing and branding in Rare Roses.

06:14 - The significance of hats in Trey's brand and their branding potential.

08:11 - The story behind Christian Pulisic and the iconic Rare Roses hat.

09:52 - The transition from vintage products to branded designs and their success.

12:21 - The challenge of a cease and desist and Trey's response.

14:51 - Balancing artistry and business in fashion design.

17:14 - Trey's vision for the future of Rare Roses and expanding into stores.

20:55 - Building a community and the importance of feeling seen and heard.

22:53 - The story of overcoming a major robbery setback.

26:12 - Highlighting the community support and loyalty at Rare Roses events.

30:13 - Trey's advice for young entrepreneurs and creatives.

Stay Connected with Trey:

Instagram: instagram.com/rare.roses

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