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Unboxing, ride alongs and cars in the community.

There’s a sort of punk rock aura around Jeff Revilla. His first business was a skate shop where he was buying ad words on Overture. Then he joined Smail Auto Group, where he monetized their Youtube channels and got their videos seen all over the internet. All of this while not looking like every other car dealer out there.

What we talk about in this episode:0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

6:09 Jeff sort of fell into digital marketing. He started doing it because it was part of running his business, but not because he was looking to do digital marketing. It wasn’t until after he sold his skate shop that he realized his marketing skills.

11:41 Smail Auto Group focuses on video series that highlight customer use of the vehicle. And that’s been successful, seeing 400k-500k views a month.

15:33 Jeff and his team have been so successful on Youtube that they’ve qualified for monetization. They are able to take that money and pour it back into their team.

25:23 There are a lot of other industries where you can get marketing and content ideas. Jeff loves going to conferences where he can think about things from a non-automotive perspective.

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