“It's not, you know, oh, ‘I was working with these clients and then I was in the shower and while I was washing my hair, I had this great idea and I made a website.’ Like it's never that way, but that's how it looks on the outside.” - Meg

We always see the polished outcome of change.

The business owner who goes on sabbatical… to emerge with newly-refined offers and a perfect website.

The offer idea that emerged in the shower… and is immediately birthed into a pristine sales page (with seemingly no revisions needed!).

But what happens in the middle? And why does so much of the work happen after the first draft of any change in the editing and remixing process?

We talk with Samantha K Pollack from Indie Copy Studio about what it means to remix your business through her journey from a launch copywriter behind-the-scenes of big brands to her new business model. We talk about the slow, murky, and very real process of business change: how shifts actually unfold, how you know something’s no longer aligned, and how hard it can be to hold the tension while you figure out what’s next.

And we talk about editing: the power of an editor, why learning the craft of editing and writing is so important, when you need a copywriter (and when you don’t), and why editing is for your business, not just your writing.

* The honest, behind-the-scenes look at a business in transition

* The specific kind of stuckness that shows up when you're evolving

* Why actually doing the work you want to do comes before the website, not afterwards

* How Sam approaches editing as a craft, and why it matters

* Why you need to learn your own rhythms to avoid sounding like generic AI (and why editing is safe from this generation of generative AI)

* Why learning to edit your own copy helps you make better business decisions

* The awkward truth that your website will never fully keep up

“And when you look at someone else's writing and you're like, ‘this really spoke to me, like I really loved this little line right here. And then here's a place where I felt like I didn't really understand what you were talking about anymore.’ You're developing your own critical eye for writing and then you can apply that to your own writing.” - Samantha

About our Guest

Samantha Pollack - and join the “Get the Mixtape” newsletter

The Craft small group writing workshop

Substack: https://substack.com/@indiecopystudio

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