Jessie Lang is a real estate investor, author, and educator who scaled her rental portfolio from 11 to over 70 units in just a few years. Based in Columbus, Ohio, Jessie specializes in the BRRRR method, systems-based renovations, and portfolio management with a lean remote team. She is the author of Rentals Made Easy, a tactical step-by-step guide for scaling rental properties with clarity, confidence, and consistency.

 

 

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Key Takeaways

• Jessie started as an “accidental landlord” and slowly scaled through house hacking before fully committing to real estate in 2018.

• Using the BRRRR method, she grew from 11 to 70+ units in just 3–4 years—many with zero of her own money left in the deal.

• Renovating with standardized finishes, materials, and a trusted GC enabled her to scale quickly and manage efficiently.

• Prioritizing function and safety over cosmetics helps avoid lawsuits and ensures tenant satisfaction.

• Her book Rentals Made Easy distills her entire system—from acquisition to refinance to management—into a tactical playbook.

 

 

Topics

From Accidental Landlord to Full-Time Investor

• Bought her first condo in Austin, TX, house hacked with roommates, and stumbled into rentals.

• Moved to Columbus in 2018 and began wholesaling to generate income, eventually shifting to holding rentals.

• Her first 11 units took nearly a decade; the next 60+ came within a few focused years using BRRRR.

Mastering the BRRRR Method

• Buy under market value (targeting 75% all-in relative to after-repair value).

• Renovate with a standardized finish package and the same GC on over 40 projects.

• Rent to long-term tenants after careful screening to minimize turnover.

• Refinance with DSCR loans to pull all invested capital out (and sometimes extra).

• Repeat using funds recycled from previous deals.

Why Renovation Standards Matter

• All homes have identical materials: flooring, lighting, paint, hardware—enabling bulk buying and easier maintenance.

• Having one go-to GC has streamlined every deal and built mutual trust and speed.

• Focuses on functional upgrades and safety (handrails, smoke detectors, hot water, secure windows) to avoid costly litigation.

How BRRRR Unlocks Scalability

• The ideal deal involves being “all-in” at 75% of the after-repair value—allowing full capital return at refi.

• In her best years, Jessie pulled out $20–30K per deal, tax-free, to fund the next property.

• Emphasizes careful comp checks, rental projections, and keeping a conservative margin in every deal.

What Her Book Covers

• Rentals Made Easy is a no-fluff tactical guide with real numbers, examples, and repeatable systems.

• Includes her exact processes for deal analysis, construction, tenant screening, and long-term management.

• Also runs a Facebook group and coaching program to help other investors launch and scale.

 

 

Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.

Round of Insights

Failure that set Jesse up for success: Delayed hiring due to fear—did everything solo for too long. While it slowed her down, it taught her every part of the business.

Book recommendation: Die With Zero — a mindset-shifting book that helped her rethink financial priorities and balance income with lifestyle.

Daily habit: Long walks with her dog—sometimes listening to podcasts, sometimes just thinking. It’s her mental clarity ritual.

#1 insight for scaling with BRRRR: Jump before you’re fully ready. You’ll never know 100% of everything—move forward with support and figure it out as you go.

Favorite restaurant in Columbus, OH: Lalibela

 

 

Next Steps

• Grab Jessie’s book Rentals Made Easy on Amazon

• Join her Facebook group for free resources and deal support

• Explore how BRRRR + systems can unlock financial freedom with less personal capital

 

 

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