Are you tired of losing clients to competitors with lower prices? This episode promises to equip you with the strategies to master objection handling and win over even the most price-conscious customers. Join us, Clay, the Canadian Pleasant Peasant, and Joseph the Sales Bot, as we tackle the real-world challenges of running a successful electrical business. We kick things off with a personal story of Joe's frustrating experience trying to get new glasses, shedding light on the declining quality of customer service and its impact on business.

Next, we dive into the complex issue of pricing and the dangers of habitual discounting. Using a scenario where a client is tempted by a competitor's lower bid, we demonstrate how to emphasize the urgency and value of immediate service. By focusing on charging for outcomes rather than hourly rates, we provide actionable insights to maintain a sustainable pricing strategy that reflects the true value of your services. We liken the practice of frequent discounting to "death by a thousand cuts," underscoring its detrimental effects on perceived value and company consistency.

Finally, we shift our focus to training and leading your team effectively. We explore strategies for building trust and open communication within your staff, ensuring they understand and believe in your pricing model. By aligning your team's belief in the value of their work with the company's mission, you create a sustainable business model that benefits both clients and employees. We wrap up with a powerful discussion on self-belief and the importance of charging enough to provide premium service, guided by Alex Hormozi's "value driver formula." Get ready to transform your electrical business with actionable strategies and inspiring insights.

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