In this episode, I dive into the crucial topic of building trust online, especially in the digital marketing landscape. You've probably heard about the phrase 'know, like, and trust,' but I believe there's a missing piece in this equation. I argue that trust is not just a byproduct of likability; it also hinges on reliability. Trust is formed through the relationship plus the consistency of behavior that demonstrates a commitment. Through real-world examples and expert insights, I discuss how being reliable—such as consistently answering DMs or providing valuable content—can dramatically enhance trustworthiness. Plus, I share tips on how to analyze and improve your current strategies to build a more robust trust framework with your audience. Tune in to this episode and learn how to create a business that earns and retains the trust of your clients.

What You'll hear in this episode:

[00:45] Understanding Know, Like, and Trust

[01:50] The Equation of Trust: Relationship + Reliability

[03:05] Building Trust Through Consistency

[03:50] The Importance of Responsiveness

[04:25] Trust in Client Relationships

[06:40] Consistency and Commitment in Business

If you like this episode, check out:

The Key to Building Authentic Relationships and Network with Cassandra Thompson

What Drives You Beyond the Numbers?

Boosting Business with Better Client Care

Want to learn more so you can earn more?

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.