Hands-Off CEO

[Replay] The Integrity of Scale

Listen Later

This week we have a replay of one of Hands Off CEO's most popular episodes.


Mandi Ellefson is discussing why popular scaling advice is terrible for consulting agencies. She shares insights about marketing, systems, and what you should actually do to scale.


You’ll hear Mandi talk about:

  1. “Do you really want to systematize and accelerate a process that's just getting okay and mediocre results?” Mandi shares a story about a company that grew from referrals, but was challenged when they attempted proactive marketing. [1:25]
  2. “Your marketing could be telling stories to support the promises you make to clients,” Mandi says. “With a clear and compelling message, you can then build a solid go-to marketing strategy that can work even with the coldest of traffic.” [6:14]
  3. “If you don’t have the cash flow and profit to pay people to replace yourself, that's what keeps you, as a CEO, stuck in your business.” In order to be sustainable, you have to have enough of the right systems. [8:57]
  4. “Do you really want to go out and sell something if you're not sure it's going to work?” Mandi discusses the integrity of scaling when you’re not sure of your product. [11:30]



    5. Resources

    Mandi Ellefson on LinkedIn | Twitter | Facebook

    Hands-Off CEO - Executive Briefing

    ...more
    View all episodesView all episodes
    Download on the App Store
    Hands-Off CEOBy Mandi Ellefson
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    47 ratings

    More shows like Hands-Off CEO

    View all
    The EntreLeadership Podcast by Ramsey Network

    The EntreLeadership Podcast

    4,415 Listeners

    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,838 Listeners

    Tropical MBA: Entrepreneurship & Founder Lifestyle by Dan Andrews; Ian Schoen

    Tropical MBA: Entrepreneurship & Founder Lifestyle

    468 Listeners

    Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies by Jason Swenk

    Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

    122 Listeners

    Build a Better Agency Podcast by Drew McLellan

    Build a Better Agency Podcast

    286 Listeners

    Consulting Success Podcast by Consulting Success

    Consulting Success Podcast

    235 Listeners

    Ditching Hourly by Jonathan Stark

    Ditching Hourly

    54 Listeners

    Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters by Dan Sullivan and Shannon Waller

    Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

    129 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    576 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,465 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,497 Listeners

    The Agency Profit Podcast by Parakeeto, Marcel Petitpas

    The Agency Profit Podcast

    28 Listeners

    The Jasmine Star Show by Jasmine Star

    The Jasmine Star Show

    2,608 Listeners

    Creator Science by Jay Clouse

    Creator Science

    465 Listeners

    Grow Your Independent Consulting Business by Melisa Liberman

    Grow Your Independent Consulting Business

    72 Listeners